Marketing Coordinator
2 weeks ago
Meritage Homes is seeking a Marketing Coordinator to join our dynamic team. This role will report directly to the Regional Marketing Director and will play a crucial part in executing marketing strategies and fostering strategic alliances.
Key Responsibilities:
- Act as the main marketing liaison for the Regional Marketing Director and the Division.
- Collaborate with the Regional Marketing Director to devise annual, quarterly, and monthly marketing strategies, including promotional campaigns, community outreach, and engagement with agents.
- Oversee the creation and implementation of all marketing materials and campaigns (both print and digital), ensuring compliance with brand guidelines.
- Prepare and deliver marketing presentations and updates to the sales team and divisional leadership.
- Conduct regular audits of the website to ensure content accuracy and relevance; provide strategic recommendations for marketing positioning and content enhancement.
- Support digital marketing efforts, including the creation and distribution of eblasts and promotional materials.
- Draft and distribute local press releases.
- Build and maintain relationships with local organizations and community groups.
- Coordinate the planning and execution of events for consumers and agents.
- Assist in organizing sales team meetings and divisional events with local teams.
- Manage the local budget for marketing projects, model displays, and monthly advertising initiatives.
- Collaborate with community teams to develop targeted marketing strategies aimed at increasing Realtor engagement and conversion rates.
- Lead the marketing activities for new community launches, including planning, execution, and follow-up.
- Take charge of specific marketing initiatives for new communities, including site visits, event planning, vendor coordination, and model photography.
- Support divisional, regional, and national marketing projects as needed.
- Participate in key meetings as directed by the Regional Marketing Director, taking ownership of assigned tasks and providing regular updates on progress.
- Bachelor's degree in Marketing or a related discipline.
- A minimum of 3 years of relevant experience, ideally within the homebuilding or real estate sectors; agency experience is advantageous.
- Exceptional written, verbal, and interpersonal communication skills, with a keen eye for detail; ability to craft creative and strategic messaging tailored to community demographics, along with editing and proofreading capabilities.
- Proficient in MS Office Suite (Word, Excel, PowerPoint, Publisher), eblast systems, photo editing, and website management; familiarity with Adobe Creative Suite is a plus.
- Highly organized and adaptable, with the ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
- A strong team player who collaborates effectively within cross-functional teams.
- Willingness to attend occasional evening and weekend events as required.
At Meritage Homes, we are committed to providing an exceptional work environment that fosters creativity and innovation at all levels. We uphold our core values daily and promote a team-oriented atmosphere where every individual is a valued contributor. Join us and take advantage of state-of-the-art technology, competitive compensation, comprehensive benefits, and opportunities for career advancement within a growing national organization.
We look forward to welcoming talented professionals who are eager to contribute to our mission of building quality homes and enriching lives.
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