Brand Marketing Coordinator

2 weeks ago


Reading, Pennsylvania, United States Insight Global Full time

Position Overview:
A prominent logistics organization is seeking a Brand Marketing Coordinator to enhance their dynamic marketing division. This role will directly report to the Brand Experience Director and will be pivotal in driving the Catalyst AI initiative and facilitating Customer Success communications.

Key Responsibilities:
- Oversee the Catalyst AI project management for Horizon 2.
- Participate in meetings to ensure all action items and subsequent steps are documented.
- Maintain a comprehensive technical project plan for Horizon 2, ensuring timely approvals and action items.
- Assist in the development of the marketing strategy for Horizon 2.
- Manage Fleet Insight initiatives, including:
- Fleet Insight feature rollouts (incorporating Catalyst AI)
- Updates on new features, in-app promotions, and customer communications.
- Quarterly newsletters for Fleet Insight.
- Attend all Fleet Insight product meetings to stay informed on communication requirements.
- Support Customer Success initiatives, including:
- Creating customer presentations.
- Developing nurture series campaigns to enhance customer engagement.
- Contributing to the knowledge base.
- Provide assistance for trade shows and events, as well as future VIP tours.
- Collaborate on virtual tour content updates and promotional campaigns.

Company Commitment:
We are dedicated to fostering diverse and inclusive workplaces where individuals can express their authentic selves daily. As an equal opportunity/affirmative action employer, we value every individual.

Qualifications:
- Bachelor’s degree in marketing or a related field.
- Proven experience as a marketing specialist or a similar marketing role.
- Strong project management skills.



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