Brand Engagement Specialist

2 weeks ago


Reading, Pennsylvania, United States Breakthru Beverage Group Full time
Position Overview

The Brand Engagement Specialist plays a crucial role in enhancing brand visibility and driving sales for Breakthru Beverage Group's portfolio through participation in innovative and engaging in-store and market events. This role is essential for fostering consumer interaction and building strong relationships with both customers and our brands.

Key Responsibilities

1. Distribute product samples to consumers during promotional activities.
2. Collaborate with account teams to identify sales opportunities and track product performance during events.
3. Educate clients and team members about assigned products.
4. Monitor inventory levels and communicate any discrepancies to management.
5. Uphold account standards and utilize effective point-of-sale materials to maximize brand exposure.
6. Work collaboratively with all personnel, including chain staff and distributors, to boost brand sales and ensure successful promotional events.
7. Deliver exceptional customer service in line with account expectations.
8. Maintain industry knowledge through training sessions and professional development opportunities.

Qualifications

- High School diploma or equivalent required.
- Basic proficiency in MS Office and other relevant software.
- Strong communication skills, both verbal and written, with a focus on customer service.
- Ability to manage multiple tasks and work independently or as part of a team.
- Must be at least 21 years of age.

Preferred Qualifications

- Bachelor's degree in a related field or equivalent experience.
- Knowledge of wine, beer, and spirits is essential.
- Experience in wine sales or service environments is highly desirable.

Physical Requirements

While performing the duties of this position, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone.

Competencies

Accountability for achieving personal targets with periodic reviews of work. The role involves defined, repetitive problem-solving with readily available solutions. This job description provides a summary of typical functions and is not an exhaustive list of all responsibilities and tasks associated with the position.

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