Programmatic Associate Director

23 hours ago

New York, New York, United States Platform at Publicis Full time
Job Description

Company Overview

Publicis Media is a leading global agency network that harnesses the power of modern media to deliver client value and drive growth in a platform-powered world. With a presence in over 60 countries and a team of over 23,000 employees, Publicis Media is a key business solution of Publicis Groupe.

Job Summary

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

This Associate Director position requires a highly motivated, technical savvy, detail oriented, and entrepreneurial person to lead the day-to-day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire Zenith's vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.

Key Responsibilities

  • Help clients launch biddable based campaigns across display, video, social, mobile and all offline media
  • Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Build, maintain and grow client relationships and client business
  • Build and maintain relationships with data and technology vendors and internal agency counterparts
  • Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
  • Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
  • Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
  • Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
  • Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
  • Bid Strategy management
  • Trafficking/placement oversight
  • Platform management

Qualifications

  • 5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
  • Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc...
  • Experience using or launching data, attribution or programmatic tools
  • Track record of building successful client relationships
  • Strong presentation skills
  • Strong written and verbal communication skills
  • Demonstrated ability to think strategically
  • Must be a self-starter who works well in a fast-paced, team-oriented environment
  • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
  • Significant experience in a service, delivery and/or customer focused organization is required
  • Must have demonstrated ability to gets things done through 'un-owned' resources
  • Must have outstanding motivational and interpersonal skills
  • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

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