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Programmatic Operations Lead

2 months ago

New York, New York, United States PMC Co Full time

We are looking for a driven and proactive Programmatic Operations Lead to become an integral part of our innovative programmatic team.

In this position, you will collaborate closely with the Director of Programmatic, Engineering, and Ad Operations teams to manage and enhance our programmatic monetization framework.

The Programmatic Operations Lead will oversee daily programmatic functions such as inventory oversight, Private Marketplace deal configurations, and various programmatic tasks with our SSP and ad technology partners.

This role also entails examining programmatic supply and demand patterns to refine and guide strategic initiatives.

As a key point of contact with SSP and programmatic vendors, you will also engage with internal sales and agency trading desks.

The ideal candidate is a self-motivated individual, a strategic thinker, and adept at prioritizing tasks based on their potential impact.



Key Responsibilities:

Vendor Development and Management:
Assist in the cultivation and oversight of programmatic vendors, including SSPs, DSPs, DMPs, trade desks, and other inventory/programmatic providers.

PMP Deal Coordination:
Facilitate PMP deal configurations, enhancements, and troubleshooting both internally and with external DSPs and agency trading desks.

Data Evaluation:
Monitor and assess data sets to ensure peak performance and detect any anomalies.

Identify and propose optimization strategies to boost Open Market and Private Market profitability.

Reporting and Analytics:
Collaborate with internal teams to develop programmatic data dashboards and reporting tools utilizing Excel and Looker.

Ad Operations Oversight:
Manage programmatic ad operations within Google Ad Manager (GAM) and various SSPs.

Cross-Department Collaboration:
Work alongside Programmatic Sales, Publisher Operations, BI, and Engineering teams on daily tasks and projects.

Onboarding and Evaluation:
Support the Director of Programmatic in the assessment and onboarding of new demand partners.

Required Skills and Experience:
Experience: 2-4 years in programmatic operations roles.
Comprehensive understanding of the programmatic landscape from both publisher and agency perspectives.
Experience with DSP and/or SSP platforms is essential.
Preferred experience in buy-side programmatic trading or supply-side publisher yield and operations.
Familiarity with platforms such as GAM, Magnite (SSP/Demand Manager), APS (TAM/CxM), Xandr, Index, and Pubmatic is highly desirable.

Analytical Proficiency:
Exceptional analytical abilities, particularly in managing large data sets using Excel and various data analytics tools to uncover revenue and yield opportunities.

Technical Expertise:
Strong technical knowledge with a profound understanding of ad technology and relevant experience.
Capability to troubleshoot programmatic deal configurations and identify issues and opportunities to formulate effective action plans.

Project Management Skills:
Comfortable handling multiple projects concurrently.

Compensation Range:
$100k - $120k. Factors influencing your actual salary may include specific skills, years of experience, and comparisons to current employees in this role. The typical candidate is hired below the midpoint of the range. The total compensation package for this position will also encompass other elements, including a comprehensive range of medical, financial, and/or additional benefits such as 401(k) eligibility and paid time off.

PMC is dedicated to the health and wellness of our employees. As part of PMC's healthcare plan, the company covers 100% of the monthly health, dental, and vision plan premiums for employees and their families.

The total compensation package for this position will include additional elements, including 401(k) eligibility and paid time off benefits. Details regarding participation in these benefit plans will be provided upon receiving an employment offer.

If hired, the employee will be in an "at-will position," and the Company reserves the right to adjust base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely, focusing on maintaining a vibrant and inclusive culture.


About PMC:


Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally.

Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company.

PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage.

In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week, and ATX Television Festival.

Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences.