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Associate Manager of Digital Advertising
2 months ago
Hearst Magazines is a leading global publisher with a diverse portfolio of over 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily. We reach over 150 million people every month in the United States alone.
Our MissionWe are committed to creating and delivering high-quality content across all mediums and channels, including print, digital, video, and social media. Our goal is to engage our audience and provide sophisticated content creation, distribution, and data capabilities.
Job SummaryWe are seeking an Associate Manager of Programmatic Operations to join our team. The successful candidate will be responsible for overseeing multiple projects and using their experience in ad operations and programmatic to help Hearst Magazines grow programmatic advertising revenue.
Key Responsibilities- Support the Programmatic team in growing revenue through technical ad operations work, including supporting programmatic auction systems, site implementation, configuration, administration, and operations.
- Lead technical aspects involved in managing programmatic and ad tech partnerships, including identifying issues, conducting baseline investigations, research, and documenting outcomes to escalate to vendor partners.
- Support ad quality and compliance work.
- Assist in supporting our various global sales teams and vendor relationships.
- Project manage various ad tech-related implementation and optimization efforts.
- 3+ years of experience using programmatic ad operations, including usage of Google Ad Manager (GAM) & Google Ad Exchange AdX.
- Experience in managing programmatic functions such as deal setups, pricing rules, ad quality rules, and reporting with Xandr, Magnite, Triplelift, Teads, Index Exchange SSPs, or other similar platforms for 2+ years.
- Knowledge of header bidding and 's framework.
- Support of Programmatic Ad Ops: Experience optimizing processes for supporting sales deals, auction system rules, and providing superior customer service to advertising customers.
- Knowledge of identity & targeting solutions, DMPs, openRTB specs, ad tech engineering, VAST/VPAID, GDPR & CMPs, and/or data science a plus.
- Skills/Program Familiarity:
- Advanced Microsoft Excel Skills
- Google Docs/Google Forms
- Notion, Airtable & Slack collaboration tools
We offer a competitive salary range of $64k - $77K annually, dependent on experience and qualifications. We are an equal opportunities employer and welcome applications from all qualified candidates.
