Associate Director of Programmatic Campaigns

6 days ago


New York, New York, United States Starcom Full time
Job Overview

Starcom is seeking a highly motivated and technically savvy Associate Director to oversee the day-to-day management of programmatic campaigns and strategies. This role requires expertise in both programmatic campaign management and strategy, as well as strong leadership skills and professionalism.

Key Responsibilities
  • Manage a programmatic team responsible for the client's media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed expectations
  • Solid knowledge of the programmatic landscape
  • Develop, grow, and maintain relationships through exceptional client service
  • Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
  • Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
  • Partner with analytics team on campaign measurement reporting and insights generation
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers
Requirements
  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of directly related experience preferably in the programmatic media space
  • 1+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk
  • Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client facing experience with the ability to identify risks and effectively manage through issues
  • Strong project management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances


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