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Programmatic Operations Specialist

2 months ago

New York, New York, United States PMC Co Full time

We are in search of a driven and skilled Programmatic Operations Manager to enhance our innovative programmatic team.

In this capacity, you will collaborate closely with the Director of Programmatic, Engineering, and Ad Operations teams to effectively manage and refine our programmatic monetization framework.

The Programmatic Operations Manager will oversee daily programmatic functions including inventory oversight, Private Marketplace deal configuration, and other programmatic activities with our SSP and ad technology partners.

This position also entails examining programmatic supply and demand patterns to optimize and guide strategic initiatives.

As a key point of contact with SSP and programmatic vendors, you will engage with internal sales teams and agency trading desks.

The ideal candidate is a proactive individual, a strategic thinker, and possesses the ability to prioritize tasks based on their impact.



Key Responsibilities:

Vendor Development and Management:
Assist in the establishment and oversight of programmatic vendors such as SSPs, DSPs, DMPs, trade desks, and other inventory/programmatic partners.

PMP Deal Coordination:
Facilitate PMP deal configuration, optimization, and troubleshooting both internally and with external DSPs and agency trading desks.

Data Evaluation:
Monitor and assess data sets to ensure peak performance and identify any discrepancies.

Propose and recommend optimization strategies to enhance Open Market and Private Market profitability.

Reporting and Analytics:
Collaborate with internal teams to develop programmatic data dashboards and reporting tools utilizing Excel and Looker.

Ad Operations Oversight:
Manage programmatic ad operations within Google Ad Manager (GAM) and various SSPs.

Cross-Department Collaboration:
Work alongside Programmatic Sales, Publisher Operations, BI, and Engineering teams on daily tasks and projects.

Onboarding and Evaluation:
Assist the Director of Programmatic in the assessment and onboarding of new demand partners.

Required Skills and Experience:
Experience: 2-4 years in programmatic operations roles.
Strong comprehension of the programmatic landscape from both publisher and agency perspectives.
Experience with DSP and/or SSP platforms is essential.
Preferred experience in buy-side programmatic trading or supply-side publisher yield and operations.
Familiarity with platforms such as GAM, Magnite (SSP/Demand Manager), APS (TAM/CxM), Xandr, Index, and Pubmatic is highly desirable.

Analytical Proficiency:
Exceptional analytical capabilities, particularly in managing extensive data sets using Excel and various data analytics platforms to uncover revenue and yield opportunities.

Technical Expertise:
Robust technical skills with a profound understanding of ad technology and relevant experience.
Ability to troubleshoot programmatic deal configurations and identify issues and opportunities to formulate effective action plans.

Project Management:
Comfortable overseeing multiple projects concurrently.

Compensation:
$100k - $120k. Factors influencing your actual salary may include specific skills, years of experience, and comparisons to current employees in this role. The typical candidate is often hired below the midpoint of the range. The total compensation package for this position will also encompass various elements, including a comprehensive range of medical, financial, and other benefits, such as 401(k) eligibility and paid time off.

PMC is dedicated to the health and wellness of our employees. As part of PMC's healthcare plan, the company covers 100% of the monthly health, dental, and vision plan premiums for employees and their families.

The total compensation package for this position will include additional elements such as 401(k) eligibility and paid time off benefits. Details regarding participation in these benefit plans will be provided upon receiving an employment offer.

If hired, the employee will be in an 'at-will position,' and the Company reserves the right to adjust base salary (along with any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

As PMC values in-person collaboration and team cohesion, employees are expected to work onsite four days a week and one day remotely, with a focus on fostering a vibrant and inclusive culture.


About SHE Media:


SHE Media is a leading lifestyle media company reaching over 74 million monthly visitors, emphasizing the power of content and community to advance our culture.

We believe that media companies can and should be a force for good in the world. Our diverse editorial content spans health, food, family, career, and entertainment.

Our flagship brands, including SheKnows, Flow, StyleCaster, Soaps, and BlogHer, produce award-winning lifestyle content and events that reflect our passion and purpose.

In addition to our flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to help them grow their businesses.

We are committed to advancing equity and inclusion through media. In 2021, we launched Meaningful Marketplaces, enabling advertisers to purchase media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support necessary to thrive.

We are also dedicated to promoting women's health. In 2023, we introduced Flow, a new digital and live media platform that provides content, community, and commerce in support of women's holistic health.

As part of Penske Media Corporation (PMC), SHE Media operates from New York and Los Angeles.


About PMC:


Penske Media Corporation (PMC) is a premier global media and information services company whose award-winning content captivates a passionate audience of over 300 million worldwide.

Since 2004, PMC has been at the forefront of digital media, reaching audiences across all screens through its expanding array of iconic brands, including Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the leading data and analytics company.

PMC's journalists and content creators deliver daily the most comprehensive news and information in their respective industries, characterized by ambition, depth, and courage.

Additionally, PMC owns several significant cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week, and ATX Television Festival.

Headquartered in New York and Los Angeles, with additional offices in 14 countries worldwide, PMC believes that companies should not only be profitable but also serve as forces for good.

PMC is committed to fostering an inclusive and responsible working environment, valuing a company culture built on diverse backgrounds, voices, and experiences.