Senior Programmatic Trader/Media Buyer

1 week ago

New York, New York, United States Permutive Full time
About the Role

Permutive is seeking a highly skilled and experienced Senior Programmatic Trader/Media Buyer (Sales Director) to lead our programmatic advertising efforts in the US.

The ideal candidate is a results-driven sales professional with a deep understanding of the programmatic landscape, exceptional analytical skills, and a proven ability to drive successful campaigns for a diverse range of clients.

About the Team

Permutive possesses the most scaled and durable audience data on the open web: Publisher 1st Party data. We've established a foothold in the advertiser market with flagship customers like Dell Technologies and Sky.

Now, we're expanding our offering to replace third-party data on the open web and are building a team to accelerate this initiative.

Key Responsibilities
  • Report to the Chief Commercial Officer to increase the adoption and usage of Permutive audiences among agency trading teams.
  • Qualify, build, and manage an accurate sales pipeline across agencies and brand advertisers.
  • Maintain a high volume of activity, including outbound calls, emails, in-person sales and education sessions, and social selling, with a focus on generating new business and growing existing relationships.
  • Proactively identify opportunities to expand agency client relationships and grow programmatic revenue.
  • Become a trusted advisor to your prospects, taking a consultative approach to uncovering business needs for both the agency and its end clients.
  • Serve as the primary programmatic expert for key media agencies and their digital planning and buying teams, providing strategic guidance, audience recommendations, and performance insights.
  • Develop and maintain a strong understanding of the digital advertising landscape and evolving market/industry developments and challenges.
  • Build strong, lasting relationships with clients based on knowledge, trust, transparency, and exceptional results.
  • Stay at the forefront of industry trends and share knowledge with the team to drive continuous improvement.
  • Build advocacy for Permutive and our audiences across agency customer teams, owning relationships with stakeholders up to the Head of Programmatic level.
  • Attend industry conferences, events, and networking sessions.
Requirements
  • Extensive experience of success in digital, mobile, and/or programmatic and/or audience data advertising sales, with strong existing relationships with media agencies and/or brands directly.
  • A self-starter mentality, with a hunter approach, able to work independently yet collaboratively to build new business.
  • Demonstrated success in a goal-oriented, highly accountable sales environment.
  • Expertise in the programmatic ecosystem, including ad exchanges, DSPs, SSPs, and data providers.
  • A passion for being an expert and evangelist on industry trends, building relationships, and gaining traction with other industry thought leaders.
  • Deep understanding of audience segmentation, targeting strategies, and digital measurement, including MMM, econometrics, and attention metrics.
  • Experience managing large budgets and complex campaigns with multiple stakeholders.
  • The ability to structure, negotiate, and close advertising deals.
  • A strategic mindset, supporting the team and management in creating best-in-class data and audience solutions for clients.
  • Exceptional communication and presentation skills, conveying complex information clearly and concisely.
  • A track record of developing lasting relationships with key decision-makers at large media and advertising agencies.
  • The ability to manage ambiguity in a changing ecosystem and adapt positioning and messaging to market needs.
We'd Be Particularly Excited If You Have
  • Worked directly for a Demand Side Platform (DSP).
  • Experience with campaign planning and execution.
  • Experience selling to agencies.

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