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Programmatic Operations Manager

2 months ago

New York, New York, United States Hearst Full time

About Hearst Magazines

Hearst Magazines is a leading global publisher of premium content and experiences. With a portfolio of more than 25 iconic brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily, we reach over 150 million people every month in the United States alone.

We are a dynamic and innovative company that engages our audience across all mediums and channels - print, digital, video, and social - with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms, redefining the publishing industry for the 21st century.

Your Impact

We are seeking an experienced Associate Manager of Programmatic Operations to join our team. As a key member of our Programmatic team, you will play a critical role in growing programmatic advertising revenue by leveraging your expertise in ad operations and programmatic.

Responsibilities

  • Revenue Growth
    • Support the Programmatic team in growing revenue through technical ad operations work, including supporting programmatic auction systems, site implementation, configuration, administration, and operations.
    • Assist in managing programmatic functions such as deal setups, pricing rules, ad quality rules, and reporting.
  • Technical Partnerships
    • Lead technical aspects involved in managing programmatic and ad tech partnerships, including identifying issues, conducting baseline investigations, research, and documenting outcomes to escalate to vendor partners.
    • Work with external parties to resolve issues and communicate outcomes, timing, and next steps to internal stakeholders.
  • Ad Quality and Compliance
    • Support ad quality and compliance work to ensure adherence to industry standards and company policies.
  • Global Sales Support
    • Assist global sales teams and vendor relationships in managing programmatic functions and ad tech partnerships.
  • Project Management
    • Manage various ad tech-related implementation and optimization efforts to drive business growth and improve operational efficiency.

Qualifications

  • 3+ years of experience in programmatic ad operations, including usage of Google Ad Manager (GAM) & Google Ad Exchange AdX.
  • Experience in managing programmatic functions such as deal setups, pricing rules, ad quality rules, and reporting with Xandr, Magnite, Triplelift, Teads, Index Exchange SSPs, or other similar platforms.
  • Knowledge of header bidding and prebid.org's prebid.js framework.
  • Support of programmatic ad ops: experience optimizing processes for supporting sales deals, auction system rules, and providing superior customer service to advertising customers.
  • Knowledge of identity & targeting solutions, DMPs, openRTB specs, ad tech engineering, VAST/VPAID, GDPR & CMPs, and/or data science a plus.
  • Skills/program familiarity: advanced Microsoft Excel skills, Google Docs/Google Forms, Notion, Airtable, and Slack collaboration tools.

What We Offer

We offer a competitive salary range of $64k - $77K annually, dependent on experience and qualifications. We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.