Bilingual Brand Marketing Manager

2 weeks ago

New York, New York, United States Universal Processing Full time
Job Overview

Are you prepared to elevate your career?

  • Recognized as a Top Workplace in NYC
  • Awarded by USPAACC as one of the Fast 100 Asian American Businesses
  • Featured in Inc. Magazine's Fastest Growing Private Companies
  • Finalist for Best ISO of the Year

Why Join Universal Processing?

  • Make a significant impact in a growing fintech organization serving Chinese and English-speaking markets
  • Work with a minority-owned company dedicated to empowering small to medium-sized enterprises
  • Engage with and support the local community
  • Receive on-the-job training to familiarize yourself with the industry and your role
  • Enjoy comprehensive medical, vision, and dental benefits, along with PTO, 401k, and commuter perks
  • Participate in periodic performance reviews for potential salary adjustments
  • Possibility of H1B sponsorship based on performance and dedication

Compensation: This is an exempt role, with an annual salary range of $65K to $80K.

Shape the Future of Fintech Branding
Are you a bilingual marketing expert fluent in both Chinese and English, eager to build outstanding brands? Universal Processing is looking for a proactive Bilingual Brand Manager to spearhead our marketing efforts and enhance our brand visibility in the competitive fintech sector.

The Bilingual Brand Manager position is a fully onsite role, requiring presence five days a week. In this capacity, you will utilize your bilingual abilities to drive Universal Processing's marketing strategy, collaborating closely with our Senior Marketing Project Manager and VP of Business Development. This role demands effective communication in both Chinese and English to:

  • Develop engaging brand narratives that resonate with diverse audiences
  • Create innovative market entry strategies that foster growth across various markets
  • Lead cross-functional, multilingual teams to implement impactful marketing campaigns
  • Analyze market dynamics and consumer insights in Chinese and English-speaking regions
  • Influence the future of fintech branding in a globally interconnected industry

Your Responsibilities:

  • Drive the development and enhancement of the Universal Processing brand for both Chinese and English-speaking markets
  • Formulate data-driven marketing strategies encompassing digital, social, search, and influencer channels in all languages represented at Universal Processing
  • Collaborate with sales teams to identify and leverage growth opportunities across diverse markets
  • Oversee our multilingual brand marketing calendar and create engaging content briefs
  • Evaluate and optimize marketing performance using key metrics and analytics for multilingual campaigns

Qualifications:

  • Must be authorized to work in the US at the time of hire. We are an E-Verify employer
  • Fluency in both Chinese and English (written and spoken) is essential
  • 3-5 years of marketing experience, particularly in brand management within multicultural settings
  • A bachelor's degree in Business, Marketing, or a related discipline
  • A strategic mindset combined with exceptional project management capabilities
  • Proven track record in developing innovative, engaging marketing initiatives for diverse audiences
  • Experience leading market entry processes and cross-functional, multilingual teams
  • Ability to adapt and maintain composure in a fast-paced, international environment
  • Strong communication skills and a knack for storytelling in both Chinese and English

Bonus Qualifications:

  • Experience in the payments or fintech sector
  • A history of successful brand launches or rebranding efforts in multiple languages

About Universal Processing:
Since its inception, Universal Processing has focused on addressing the unique needs of small and medium-sized businesses by prioritizing people over profits. Unlike major credit card processing providers, UP's consultants and support teams communicate in the languages of their clients, emphasizing exceptional customer service, care, support, and competitive pricing. Today, the company serves a vast client base across the nation and is recognized as one of the fastest-growing payment processing firms in the U.S. Universal Processing has recently rebranded to Let's Go uP, marking its legacy and evolution.

At Let's Go uP, we are committed to equal employment opportunities.

To learn more about us, please visit our website.

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