Junior Brand Marketing Manager
1 week ago
Magic Spoon is revolutionizing the breakfast cereal market by offering high-protein, low-carb options that bring back the nostalgic flavors of childhood. As one of the fastest-growing direct-to-consumer brands since our inception, we are now expanding our presence in major retail outlets across the nation. Recognized by Forbes as 'the future of cereal' and featured in TIME Magazine's Top 100 inventions, we are on an exciting journey.
We are seeking a versatile brand marketing professional to assist with creative briefs, innovative concepts, go-to-market strategies, and project oversight.
This is a full-time, in-person/hybrid position requiring attendance in the office on select weekdays.
Key Responsibilities:
- Develop comprehensive marketing strategies from initial brief to market launch and execution for brand projects, product introductions, and special editions in collaboration with various teams.
- Define and maintain the brand's voice and craft compelling copy to highlight essential product features.
- Drive creative brainstorming sessions, generating innovative ideas and collaborating with the creative team.
- Analyze brand performance, consumer behavior, market trends, and competitive landscape to extract actionable insights that inform brand strategy and growth opportunities.
- Contribute to the formulation of annual brand strategies and creative concepts.
- Support the creation of brand initiatives, including influencer partnerships, activations, and public relations efforts.
- Oversee external freelancers, managing the process from initial outreach to final asset delivery.
- Coordinate project timelines, budgets, and overall management.
Qualifications:
- 3-5 years of relevant experience in brand management or marketing within the consumer packaged goods sector.
- Proven track record in leading cross-functional initiatives, including timeline and budget management.
- Experience in developing integrated marketing strategies from concept to execution in collaboration with diverse teams.
- Background in packaging development, innovation launches, and comprehensive communication plans.
- Demonstrated creativity and innovation in concept development and copywriting.
- Strong collaborative skills and the ability to communicate effectively across various functional areas.
- Capability to manage multiple projects and prioritize tasks effectively.
- Experience in managing freelancers and/or vendors.
- Exceptional written and verbal communication skills.
- Proactive approach with a strong sense of accountability and ownership of marketing projects.
Our Core Values:
Embrace the Vision
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