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Head of Brand Marketing

2 months ago

New York, New York, United States Fourth Floor Full time

About the Role:

Fourth Floor is in search of a Head of Brand Marketing for a prominent baby brand. The successful candidate will be an enthusiastic, collaborative, and innovative professional with extensive expertise in branding, storytelling, digital engagement, and integrated marketing strategies.

Key Responsibilities:

  • Formulate and implement detailed marketing strategies that align with brand objectives, audience insights, and prevailing market dynamics.
  • Work collaboratively to enhance the brand's online presence, ensuring messaging consistency and improved conversion metrics.
  • Direct storytelling efforts across diverse marketing platforms (including influencer partnerships, out-of-home advertising, and paid media) while assessing performance against established key performance indicators.
  • Design and execute promotional strategies aimed at boosting customer acquisition and retention, which includes crafting marketing collateral and campaigns.
  • Supervise the creation and dissemination of educational content across various channels such as email, advertising, websites, and social media, maintaining brand messaging coherence.
  • Manage both short-term and long-term financial plans, timelines, and resource allocation.
  • Monitor and evaluate the return on investment for marketing initiatives and campaigns.

Qualifications:

  • A minimum of 8-10 years of marketing experience, including at least two years in a leadership capacity.
  • Exceptional storytelling abilities coupled with a profound understanding of brand development and communication.
  • Demonstrated capability in managing, analyzing, and effectively distributing marketing budgets.
  • Strong leadership and communication skills, characterized by a proactive and self-driven approach.
  • Analytical mindset with the capacity to connect strategies to quantifiable outcomes.
  • A dynamic individual with a genuine passion for positively influencing the business and team.
  • Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).

Compensation: Salary range of $130,000-$140,000 based on experience.

Work Arrangement: Hybrid model with 3-4 days on-site.