Head of Brand Marketing

2 weeks ago

New York, New York, United States RAFFLES Full time
Job Overview

Company Overview:
Raffles Hotels & Resorts
Since its inception in 1887, Raffles has been a hallmark of legendary hospitality, cherished by generations. As a premier name in ultra-luxury accommodations within the Accor Group, Raffles is embarking on an exciting journey of renewal and growth.

With locations at iconic landmarks worldwide, Raffles serves as the vibrant core of its destinations, crafting experiences that are culturally enriching, intellectually stimulating, and deeply respectful of local communities and environments. The brand's timeless elegance and spirit of generosity ensure that every guest arrives as a visitor, departs as a friend, and returns as family.

In line with its commitment to shaping the future of luxury hospitality, Raffles is dedicated to enhancing the employee experience and fostering growth.

Role Responsibilities:

Reporting directly to the SVP & Global Head of Brand, the successful candidate will spearhead the execution of the brand and marketing strategy for Raffles Hotels & Resorts. This includes the creation of impactful marketing initiatives and ensuring their effective implementation on both global and hotel levels.

The primary focus will be on elevating brand awareness, distinctly differentiating Raffles from its competitors, and driving desirability through compelling storytelling.

In collaboration with the SVP, the individual will serve as the custodian of the brand's image and its representation both internally and externally, ensuring visual and communication consistency.

Key responsibilities include:

  • Implementing the brand strategy through unique and impactful marketing campaigns across various markets and targeted segments.
  • Identifying existing brand differentiators and leveraging them to create cohesive messaging and programs.
  • Collaborating with relevant functional leaders to design and manage innovative 360° global marketing campaigns (media, PR, social media, partnerships, events, CRM, etc.) aimed at enhancing brand visibility and driving sales.
  • Continuously refining marketing efforts by embracing new communication channels, technologies, and emerging trends.
  • Developing and executing a brand-specific customer experience that reinforces brand positioning and enhances competitive advantage.
  • Defining and implementing operational standards for the brand within hotel environments.
  • Monitoring key performance indicators to assess the effectiveness of initiatives (customer satisfaction, ROI, market share) and ensuring ongoing improvements.
  • Fostering transparent and proactive collaboration with cross-functional teams (Design, D&TS, Wellbeing, F&B, Commercial, CSR, Operations, etc.) to ensure alignment with strategic objectives and brand positioning.
Qualifications:
  • A minimum of 12 years of experience in marketing and/or communications.
  • A Bachelor’s degree in Business, Hospitality, Marketing, or a related field.
  • In-depth knowledge of the luxury sector, particularly within hospitality.
  • A strong passion for art, design, and culture, with a continuous desire to learn.
  • Proven experience in managing a global brand or portfolio successfully.
  • Experience in overseeing media, advertising, and communication agencies.
  • Recognized for exceptional managerial and organizational capabilities, with demonstrated leadership.
  • Strong interpersonal skills and the ability to collaborate effectively across all organizational levels and in diverse environments.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
Additional Information:

Visa Requirements: Must be legally authorized to work in the United States.

  • Salary Range: $125,000 - $184,000 Annually.
  • Comprehensive company benefits, including medical, dental, vision, life insurance, and a 401K retirement plan.
  • Employee benefit card offering discounted rates at Accor properties worldwide for you and your family.

Diversity & Inclusion Commitment:
We are an inclusive organization and strive to attract, recruit, and promote diverse talent.

Why Choose Accor?
We are more than a global leader; we welcome you as you are, offering opportunities that align with your personality. We support your growth and learning every day, ensuring that your work brings purpose to your life. Join us in exploring the limitless possibilities at Accor.

By becoming part of Accor, you can shape your own story and together, we can envision the future of hospitality.

Embrace what you love, care for the world, and dare to challenge the status quo. #BELIMITLESS

Your information will be kept confidential in accordance with EEO guidelines.

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