Brand Marketing Specialist

2 weeks ago


New York, New York, United States Natura &Co Full time

About Us:
Natura & Co encompasses three mission-driven beauty brands: Avon, Natura, and The Body Shop. We are dedicated to nurturing beauty and fostering relationships while striving for better business practices.

Our unique missions and spirits unite us in the fight against social injustices and the protection of our ecosystem. As the world's largest B-Corp, we believe in interdependence, recognizing that everything in the universe is interconnected.

We are committed to innovation that promotes positive economic, social, and environmental impacts, aspiring to be the best beauty company for the world.

Role Overview:
The Marketing Associate role is crucial within the Natura US operation and brand team. This position will be instrumental in integrating US market insights into strategic planning and execution for all marketing and brand initiatives.

Key Responsibilities:

  1. General Marketing:
    Provide guidance on English marketing copy and creative communications. Collaborate with internal teams across branding, product, regulatory, creative, planning, finance, and digital sectors. Align with international headquarters in Brazil on ongoing projects.
  2. US Portfolio Management:
    Manage product names, active/discontinuation statuses, and oversee new product launch strategies. Work closely with supply chain and logistics teams for forecasting and approvals.
  3. Wholesale Marketing:
    Support wholesale agency partners and execute the wholesale strategy plan and budget. Provide comprehensive marketing brand and product information along with creative assets.
  4. Digital Marketing:
    Assist in planning campaign content and work with the digital team to enhance product copy relevant to the US market. Contribute ideas for improving user experience and brand loyalty.
  5. Brand Partnerships:
    Develop strategic plans for ongoing brand partnership outreach and manage marketing sample programs.
  6. New Channels:
    Provide marketing support for new channel executions, including social selling and retail activations.

What We Offer:
Natura & Co is dedicated to attracting, developing, and retaining top talent by fostering a creative and inclusive workplace where contributions are recognized and valued. We promote diversity, inclusion, and belonging, believing these elements are essential to our success.



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