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Marketing Brand Specialist

2 months ago

New York, New York, United States Screenverse Full time
Job OverviewCompany Background

Screenverse is recognized as the leading and most varied digital screen network globally. Our strategy integrates advanced technology with exceptional talent to maximize the monetization of digital displays in physical environments. As specialists in programmatic advertising, we offer a seamless experience through a single access point, ensuring extensive reach and providing thorough support alongside strategic partnerships.

Role Summary

We are in search of an innovative and meticulous Brand Marketing Associate to become a vital part of our energetic marketing division. This entry-level position plays a crucial role in crafting and implementing strategies that enhance and reinforce Screenverse's brand visibility in the market. The perfect candidate will possess a strong enthusiasm for content creation, collaborative strategy, and fostering brand development through consistent and impactful messaging.

Key Responsibilities:

Content Creation:

  • Website Content: Conduct thorough research and create blogs, landing pages, and additional materials aimed at improving SEO performance and delivering value to our visitors and target demographics.
  • Email Campaigns: Develop and execute a comprehensive email communication strategy, including the production of monthly newsletters tailored to distinct target audiences such as media owners, media buyers, and marketers.
  • Presentation Development: Assist in creating compelling presentation materials that effectively convey our brand and value proposition.
  • Editorial Management: Establish and oversee quarterly and annual editorial calendars for various content formats, including email, social media, blog posts, and one-sheets, ensuring a continuous flow of fresh and relevant content.

Social Media Strategy:

  • Organic Social Media: Enhance and implement Screenverse's social media strategy by producing engaging content, managing daily community interactions, and analyzing performance metrics. Provide monthly insights to track and refine social media initiatives.

Collaborative Efforts:

  • Cross-Departmental Collaboration: Work collaboratively with various teams, including sales, customer success, and supply partnerships, to ensure cohesive and effective marketing execution across all channels.
  • Event Coordination: Work closely with the marketing team to identify, plan, and organize events for the sales and marketing divisions. Create and manage marketing materials to support these events, ensuring alignment with our brand strategy and objectives.
Qualifications:
  • Experience in content creation, social media management, and email marketing.
  • Strong grasp of SEO best practices and content optimization techniques.
  • Proficient in utilizing social media platforms and tools for content creation and performance analysis.
  • Exceptional organizational skills with the ability to manage multiple projects and deadlines.
  • Strong written and verbal communication abilities.
  • Capability to work effectively in a collaborative, fast-paced environment.
  • While our team operates remotely, the ideal candidate should be located within a commutable distance from major metropolitan areas.

Salary is determined based on various factors, including relevant experience, knowledge, skills, and other job-related qualifications. The estimated base salary range for this position is $55K to $65K.

Screenverse is an Equal Opportunity Employer. All qualified applicants will receive equal consideration regardless of race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status, or disability.

Compensation Range: $55K - $65K