Senior Brand Marketing Manager

2 weeks ago

New York, New York, United States ZEGNA Full time
ABOUT ZEGNA

ZEGNA stands as a distinguished global luxury menswear brand, rooted in over a century of heritage established by its founder, Ermenegildo. Originally a fabric manufacturer in the scenic mountains of Piedmont, ZEGNA has evolved into a prominent entity within the Ermenegildo Zegna Group, employing more than 6,000 individuals. Under the leadership of Gildo Zegna as Chairman and CEO, the Group is dedicated to designing, creating, and distributing high-end ready-to-wear apparel and accessories under the ZEGNA and Thom Browne labels, reaching a network of over 500 retail locations. The Group also manages TOM FORD FASHION through a long-term licensing agreement, further expanding its retail footprint. ZEGNA remains steadfast in its commitment to harnessing its rich legacy to foster a brighter present and future.

YOUR OPPORTUNITY

In the capacity of Senior Brand Marketing Manager for Zegna North America, you will play a pivotal role in supporting strategic brand development and executing the regional marketing framework across various channels, including both retail and wholesale sectors.
This role encompasses the oversight of all local events, in-store experiences, and marketing initiatives aimed at enhancing brand visibility, fostering client engagement with the ZEGNA brand, and ensuring robust returns on investment.
The Senior Brand Marketing Manager is expected to possess strong analytical, communication, and presentation capabilities, demonstrating comfort in cross-functional collaboration. The ideal candidate will exhibit exceptional organizational skills, attention to detail, and the ability to manage multiple projects concurrently.

This position reports directly to the Senior Vice President of Marketing and includes the management of a Marketing Coordinator.

Key Responsibilities:
  • Manage and allocate budget for designated marketing initiatives
  • Collaborate on the formulation of regional marketing strategies, leveraging insights and proposing innovative concepts
  • Work closely with the headquarters team to design and validate local strategies and their execution
  • Establish strong partnerships with cross-functional teams to ensure alignment on plans and execution (Retail, CRM, Visual Merchandising, Finance, etc.)
  • Ensure all events (brand, retail, client experiences) are executed seamlessly and with a hands-on approach
  • Design activations aimed at delivering strong returns on marketing investment
  • Monitor competitive activities and identify consumer trends and insights
  • Propose enhancements to events, retail activations, and client experiences
  • Develop and maintain relationships with malls to maximize brand visibility through mall marketing platforms
  • Establish and leverage relationships with potential brand partners relevant to the ZEGNA brand (e.g., financial services, hospitality, art industry)
  • Design and implement marketing activities to engage clients with the ZEGNA brand
  • Oversee all regional retail marketing activations, including significant local brand events and pop-up experiences
  • Support headquarters during key brand initiatives
  • Manage and mentor the Marketing Coordinator
Qualifications:
  • Bachelor's degree or equivalent experience is required; MBA preferred
  • 7+ years of relevant experience in luxury marketing and event management
  • Ability to work both independently and collaboratively across various organizational levels
  • Strong leadership and organizational skills
  • Results-driven with a business-oriented mindset
  • Strategic thinker with a deep understanding of consumer behavior
  • Proven track record in developing integrated brand strategies
  • Passionate about clients, luxury, and experiential marketing
  • Exceptional communication, writing, and presentation skills
  • Detail-oriented with a strong sensitivity to the luxury market
  • Creative and innovative mindset
  • Ability to deliver high-touch brand experiences
  • Strong analytical skills
  • Proficient in problem-solving and multitasking
  • Experience in budget management
  • Team-oriented, capable of building relationships and inspiring team members
Compensation: Competitive salary range with bonus potential and comprehensive benefits.

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