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Bilingual Regional Ambassador

2 months ago

New York, New York, United States Enthuse Marketing Full time
Job Description

We are a dynamic team of marketing professionals at Enthuse Marketing, proud of our expertise in the spirits industry. We are united in our passion for delivering exceptional brand experiences and sharing our knowledge with others.

We value creativity and believe that it is key to our unique approach. We aspire to influence and inspire people through our experience, storytelling, and wisdom. Our team is dedicated to a life of balance and passion, placing love, joy, and happiness of equal importance at the top of our lists.

This position requires a strong presence in the spirits industry, with a focus on delivering education and developing trade relationships. The Regional Brand Ambassador will serve as a brand mentor to trade, consumers, customers, clients, and members of the agency team.

Key Responsibilities:
  • Brand Education: Impart brand story, production, taste profile, and cocktail application knowledge on clients, distributors, trade, and consumers.
  • Brand Representation: Represent Enthuse Marketing at events with education, mentorship, networking, and tastings.
  • Nurture Brand Placements: Extend and expand on existing brand relationships.
  • Cultivate New Opportunities: Seek opportunities within key markets for brand placements and engagement.
  • Content Development: Work with the agency team to develop industry-forward social, programming, education, and POS content driven by brand reception and field insights.
  • Social Media Presence: Utilize social platforms to support brand initiatives and showcase portfolio expertise.
  • Agency Accountabilities: Complete accurate and timely management of agency initiatives, including budget and expense management, reporting responsibilities, tracking and management of performance data, participation in internal training initiatives, point of sale, asset, and warehouse management, brand, market, competitive, and customer insight curation, and media training.
  • Travel: Support brand development with education in markets across the designated region.
Requirements:
  • 5-7 years of experience in the spirits or hospitality industries.
  • Bilingual (English and Spanish-speaking) required.
  • Experience representing spirit brands in a field-based or ambassador role.
  • Established a network of industry professionals within the market.
  • Excellent knowledge of liquor laws, regulations, and rules.
  • Strong understanding and experience in cocktail culture and/or hospitality industry operations.
  • Confident and outgoing with excellent personal presentation and communication skills.
  • Ability to tailor communications for a variety of on-premise environments.
  • Deep understanding of market and industry trends.
  • Strong budget management skills.
  • Social media fluency.
  • Ability to work remotely.
  • Ability to work flexible hours and travel on an ad hoc basis, including nights and weekends.
  • A valid driver's license and access to a vehicle (travel required).
  • A desire for mentorship and willingness to mentor others contribute to team culture.
  • Manage administrative tasks with attention to meeting agency compliance guidelines and standards.