Head of Marketing Strategy
2 weeks ago
Iterative is a venture accelerator dedicated to investing in startups across Southeast Asia. Established in March 2020 by Hsu Ken Ooi and Brian Ma, Iterative has successfully raised $65M through two funds, supporting over 65 companies and 120+ founders, with a total valuation of $1.2 billion for its portfolio.
Our esteemed investors include Cendana, K5 Global, Village Global, and Goodwater Capital, alongside a vast network of Silicon Valley founders and executives such as Arash Ferdowsi (Dropbox), Achmad Zaky (Bukalapak), Andrew Chen (General Partner at a16z, Uber), Qasar Younis (Former COO YC, Applied Intuition), David Shim (Foursquare), Kum Hong Siew (Head of Airbnb Asia), Moses Lo (Founder, Xendit), among others.
Iterative operates through four distinct functions, each supported by dedicated teams:
- Recruitment – Identifying promising startups for investment.
- Investment Analysis – Evaluating potential investments in startups.
- Founder Support – Assisting the founders in whom we invest.
- Organizational Development – Enhancing Iterative's operational excellence.
Currently, Iterative comprises a team of 14 and is rapidly expanding across all functions.
The RoleAs a member of the Recruiting Team at Iterative, your primary responsibility will be to attract candidates to apply to Iterative. Unlike traditional investors, we achieve this by (1) educating aspiring entrepreneurs on how to successfully launch companies and (2) instilling confidence in their ability to do so. Our approach includes a blend of content creation, events, programs, products, and services.
Your ResponsibilitiesKey responsibilities for this position include:
- Customer Lifecycle Management – Develop, implement, analyze, and refine Iterative's customer lifecycle strategy, focusing on three key stages: acquisition, nurturing, and conversion. Your goal will be to attract individuals interested in entrepreneurship, guide them through their startup journey, and encourage them to apply to Iterative when they are ready to launch their ventures.
- Email Marketing – You will be tasked with executing our email marketing strategy, which involves creating, implementing, analyzing, and optimizing campaigns for our current subscriber base of approximately 6,000.
- Social Media Management – You will oversee our social media strategy, creating, executing, analyzing, and refining our presence across platforms, including Iterative's Company Page on LinkedIn (7,000 followers), Hsu Ken's LinkedIn account (15,000 followers), and our YouTube Channel (300 subscribers). You will have the freedom to explore additional platforms such as Instagram and TikTok based on your strategy.
- Internal Team Support – As the first marketing hire, you will also provide marketing support to team members for their initiatives. For instance, you may assist with the launch of projects like The Iterative Startup Job Board, advising on marketing strategies and channel utilization.
- Support for Portfolio Startups – Occasionally, you may be called upon to assist a startup within our portfolio, typically through one-off consultations where founders seek guidance on specific challenges.
We are looking for candidates who possess the following qualities:
- Adaptability – Comfortable navigating ambiguity and taking initiative without explicit instructions. You should be capable of determining the necessity of tasks and assessing their effectiveness over time.
- Product Development Acumen – Familiarity with the product development lifecycle, including requirements gathering and sprint planning, is advantageous.
- Data-Driven Mindset – Proficient in measuring the success of initiatives, Iterative values a rigorous approach to evaluating our activities and learning from our experiences.
- Leadership Experience – Experience in managing and developing diverse teams is essential, as you will be responsible for guiding team members with varying backgrounds and expertise.
Iterative is guided by four core values that reflect our organizational ethos:
- Iterate or Die – We emphasize the importance of rapid iteration, continuous feedback, and bold experimentation.
- Empathy as a Competitive Edge – Our success hinges on our ability to empathize with colleagues and the broader community.
- Realistic Ambition – We believe that making a significant impact requires a realistic approach, strategic planning, and ambition.
- Responsibility as a Privilege – Being part of Iterative means embracing responsibility with accountability, diligence, and an open mind.
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