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Head of Product Marketing and Business Strategy

2 months ago

San Francisco, California, United States Bravenewtalent Full time

Position: Director of Product Marketing & Business Development

Overview

BraveNewTalent is seeking a Director of Product Marketing and Business Development to spearhead our global sales, marketing, and communication initiatives. This role encompasses both Business Development and core product marketing responsibilities. As the company grows, a Sales Director will be appointed to collaborate with you. Your primary responsibilities will include:

  1. Accelerating the sales process for the BraveNewTalent offerings.
  2. Formulating and executing a comprehensive B2B and B2C strategy aimed at enhancing our KPIs related to User Growth, Engagement, and Retention.
  3. Assessing our current nominal KPIs and forecasting KPI growth to meet BraveNewTalent's objectives.

Reporting Structure: Reports directly to the CEO.

Direct Reports: UK Head of Marketing, India Platform Evangelist, and Community Manager.

Key Relationships: Collaborate with the CEO, CTO, Director of Strategy, Director of Experience, and Board members.

Company Overview

Summary: BraveNewTalent connects individuals and organizations to exchange knowledge and insights on professional topics.

Vision: Bridging Learning and Employment.

Mission: To maximize human potential by assisting individuals to:

  • Share insights and experiences on professional topics.
  • Create an impressive online professional profile.
  • Manage their career, skills, and professional presence.

Following successful Series A funding from Northzone, BraveNewTalent has expanded its operations internationally, while the Development and Product teams remain based in London.

Company Culture

BraveNewTalent is driven by a mission to make a significant impact in the industry. We are rapidly expanding and seek individuals with ambition and passion who are eager to contribute meaningfully. Our work environment promotes a blend of hard work and enjoyment, embodying the Silicon Valley ethos in London, where our developers are seen as artists. We aim to tackle one of the world's most pressing challenges.

Our culture emphasizes fast learning, collaborative teamwork, high energy, passion, and strong values. We encourage independent thinking, continuous innovation, and a commitment to our mission.

Core Values

  • Maximizing Human Potential: Empowering our users to reach their fullest potential.
  • Delighting Users: Developing a product that is intuitive, valuable, and enjoyable.
  • Responsible Operations: Striving to be a model company for the future.
  • Enhancing Happiness: Aiming to improve the lives of our users.
  • Bravery: Pursuing ambitious goals and making a historical impact.
  • Driving Change: Creating a learning and career development solution suited for the Digital Age.

Role Responsibilities

  • Director-level position with a global scope and accountability.
  • Enhancing brand visibility, talent acquisition, and retention strategies.
  • Developing and implementing marketing strategies aligned with business goals.
  • Overseeing all facets of product marketing.
  • Managing distribution channels, including affiliate and partnership policies.
  • Leading a globally distributed team.
  • Providing leadership over sales initiatives until a Sales Director is appointed.
  • Driving Business Development efforts to establish and maintain client relationships.
  • Approving all marketing and sales-related expenditures.

Desired Skills and Attributes

  • Inspirational leadership qualities.
  • Passion for transformative technologies in the talent and education sectors.
  • Exceptional communication skills, capable of conveying BraveNewTalent's value proposition across various media.
  • Strong analytical abilities with a focus on growth and performance metrics.
  • Proven capacity to simplify complex concepts for effective communication.
  • Combination of visionary leadership and consistent operational execution.
  • Able to thrive in a dynamic, startup environment.
  • Aspiring for both business growth and personal development.

Essential Qualifications

  • 8+ years of experience in Business Development, Product Marketing, and Communications.
  • Demonstrated expertise in B2B and B2C marketing.
  • Proven history of guiding multiple products from conception to launch, particularly in online platforms across diverse markets.
  • Experience managing remote marketing and sales teams at a Director level in a fast-paced, disruptive technology environment.
  • Successful track record in Sales and Business Development.
  • Comfortable in a high-energy startup culture.

Preferred Qualifications

  • Experience with SEO, SEM, and SMO principles, enhancing brand visibility through events, social media, and influencer outreach.
  • Background in the social networking sector.
  • Familiarity with job boards and recruitment channels, especially in social recruitment.
  • Extensive network within the technology startup community.