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Head of Marketing Growth Strategies

2 months ago

San Francisco, California, United States Altruist Full time
About Altruist

Altruist is an innovative fintech organization dedicated to reshaping the financial advisory landscape. Our goal is to enhance the quality, affordability, and accessibility of financial guidance for all. We serve as a modern custodian specifically designed for registered investment advisors (RIAs). As we challenge traditional custodians and transform the $100 trillion RIA sector, we are on the lookout for outstanding talent to join our ranks. If you resonate with our core principles of kindness, brilliance, and determination, and are eager to make a significant difference, we would love to connect with you.

About The Role


In the capacity of Head of Marketing Growth Strategies, you will be instrumental in positioning Altruist as the leading brand in the custodial services industry.

As a key member of the marketing leadership team, reporting directly to the VP of Marketing, you will oversee various functions that collectively enhance brand awareness, stimulate demand, attract new clients, and drive revenue growth.

Key Responsibilities

  • Design and manage a comprehensive growth strategy focused on new customer acquisition, optimizing for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI).
  • Lead the long-term strategy for our web and mobile applications, integrating data, technology, and design to meet customer expectations.
  • Refine media mix and marketing attribution models to enhance resource allocation, stimulate growth, and improve full-funnel performance.
  • Formulate and implement an SEO strategy aimed at boosting organic lead generation, customer acquisition, and revenue.
  • Coordinate and guide cross-functional teams to ensure the execution of website, app, and full-funnel initiatives that align with business objectives.
  • Collaborate closely with business intelligence and finance teams to enhance attribution, growth forecasts, ROI reporting, and communication of outcomes to leadership.
  • Work in partnership with various marketing functions, business intelligence, product, and engineering teams to create exceptional user experiences and enhance our marketing effectiveness.
  • Collaborate with creative and content teams to produce materials that drive performance and elevate the brand.
  • Recruit and nurture talent to achieve peak performance and develop high-velocity growth marketing capabilities.

Qualifications

  • 8+ years of experience in growth marketing or product management.
  • A passion for enhancing analytics technology and key marketing metrics to improve understanding of marketing expenditures and overall channel effectiveness.
  • Proven ability to take ownership and comprehend the entire business funnel, understanding how decisions impact the organization and its financial outcomes.
  • A demonstrated history of performance optimization and experience leading cross-functional teams.
  • Strong track record of success in driving user growth, engagement, and retention through innovative marketing approaches.
  • A solid analytics background with a high level of proficiency in utilizing data platforms for informed decision-making.
  • Capability to identify process and organizational inefficiencies and implement improvements.
  • Exceptional relationship management and leadership abilities.
  • Highly organized with a keen attention to detail.
  • Strong verbal and written communication skills.
  • Analytical mindset and problem-solving skills.

What We Offer


At Altruist, you will collaborate with a talented group of professionals dedicated to disrupting an outdated system poised for transformative change.

You will have the autonomy to excel in your role alongside approachable experts at the forefront of their fields, with the opportunity to make a tangible impact through your contributions.

As an early member of a groundbreaking and expanding company, your influence will be significant in how we achieve our mission.

Altruist believes that the best work emerges from a content team that is continually encouraged to grow and enhance their expertise.

We take pride in our culture, founded on mutual respect and transparency, and anchored in our three core values:

Kindness:

We prioritize the equal and kind treatment of all individuals, striving to foster diversity in thought and background to strengthen our organization.


Brilliance:
We are committed to continuously improving our skills and expanding our horizons through ongoing learning and development.

Grit:

Our team is driven, action-oriented, and possesses an insatiable desire to accomplish tasks that bring us closer to realizing our mission.


We are dedicated to creating a diverse, inclusive, and authentic workplace. If you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply anyway. You may be the ideal candidate for this or other positions.


Benefits

  • Competitive salary and stock options.
  • Premium healthcare, dental, and vision insurance plans.
  • Generous paid parental leave.
  • 401(k) savings plan with matching contributions.
  • Flexible paid time off.

Total compensation includes a competitive benefits package along with equity in the form of Stock Options (ISOs). Salary offers will be determined by various factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We regularly review employee pay and compensation programs to ensure fairness, equity, and competitiveness.

At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries are reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation regularly, we can reward high performance and ensure all employees have opportunities for growth.