Head of Product Marketing Strategy

2 weeks ago

San Francisco, California, United States Bravenewtalent Full time

Position: Director of Product Marketing & Business Development

Overview

BraveNewTalent is seeking a dynamic Director of Product Marketing and Business Development to lead our global sales, marketing, and communication initiatives. This role encompasses both Business Development and product marketing responsibilities. As the company grows, a Sales Director will be appointed to collaborate with you. Key responsibilities include:

  1. Accelerating the sales process for the BraveNewTalent offering.
  2. Developing and executing a comprehensive B2B and B2C strategy aimed at enhancing our key performance indicators related to user growth, engagement, and retention.
  3. Assessing current nominal KPIs and forecasting growth to meet BraveNewTalent's objectives.

Reporting Structure: Reports directly to the CEO.

Direct Reports: Includes the UK Head of Marketing, India Platform Evangelist, and Community Manager.

Key Relationships: Collaborates with the CEO, CTO, Director of Strategy, Director of Experience, and Board members.

About BraveNewTalent

Company Summary: BraveNewTalent connects individuals and organizations to facilitate the sharing of knowledge and insights on professional topics.

Vision: To bridge the gap between learning and employment.

Mission: To maximize human potential by empowering individuals to:

  • Share knowledge and experiences on professional topics.
  • Create an impressive online professional profile.
  • Manage their career, skills, and professional presence.

With Series A funding from Northzone, BraveNewTalent has expanded its operations internationally, maintaining a Development and Product team in London.

Company Culture:

BraveNewTalent is driven by a mission to make a significant impact. We are in a phase of rapid growth and seek individuals with ambition and passion. Our work environment is characterized by hard work and enjoyment, fostering a culture akin to Silicon Valley where our developers are seen as artists. We aim to address one of the world's major challenges.

Our culture promotes fast learning, teamwork, high energy, passion, integrity, strong values, effective communication, autonomy, innovation, and a commitment to our mission.

Core Values:

  • Maximizing Human Potential: We strive for our users to achieve their best.
  • Delighting Users: We aim to create a product that is simple, useful, and enjoyable.
  • Responsible Operations: We aspire to be a model company for the future.
  • Enhancing Happiness: We seek to enrich the lives of our users.
  • Bravery: We have ambitious goals and aim to make history.
  • Driving Change: We are dedicated to creating a learning and career development solution suitable for the Digital Age.

Role Responsibilities:

  • Director-level position with a global scope.
  • Enhancing brand visibility and talent acquisition and retention.
  • Formulating and executing marketing strategies aligned with business goals.
  • Overseeing all facets of product marketing.
  • Managing distribution channels and establishing affiliate and partnership policies.
  • Leading a globally distributed team.
  • Guiding sales initiatives until a Sales Director is appointed.
  • Responsible for business development to secure new clients and ensure client success.
  • Approving all marketing and sales expenditures.

Required Skills and Attributes:

  • Inspirational leadership capabilities.
  • Passion for transformative technologies in the talent and education sectors.
  • Exceptional communication skills, able to convey BraveNewTalent's offerings across various media.
  • Strong analytical abilities focused on growth and performance metrics.
  • Proven capacity to simplify complex concepts for effective communication.
  • Combination of visionary leadership and consistent operational execution.
  • Ability to thrive in a fast-paced, startup environment.
  • Ambition for both business growth and personal development.

Essential Experience:

  • 8+ years in Business Development, Product Marketing, and Communications.
  • Demonstrated success in B2B and B2C marketing.
  • Proven track record of launching products and online platforms in diverse global markets.
  • Experience managing remote marketing and sales teams at a director level in a rapidly growing, disruptive technology environment.
  • Successful personal sales and business development history.
  • Comfortable in a high-energy startup culture.

Preferred Qualifications:

  • Experience with SEO, SEM, and SMO principles, as well as brand promotion through events and social media.
  • Background in social networking.
  • Familiarity with job boards and recruitment channels, especially in social recruitment.
  • Extensive network within the technology startup community.

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