Head of Marketing Strategy

2 weeks ago

San Francisco, California, United States Airbyte Full time

Company Overview

Airbyte is recognized as the open-source benchmark for EL(T) solutions. Our mission is to empower data teams to seamlessly replicate data from various applications, APIs, and databases to data warehouses, lakes, and other endpoints. We firmly believe that an open-source methodology is essential for addressing the complexities of data integration, allowing us to cover a broad spectrum of integrations while enabling teams to customize pre-existing connectors to suit their requirements.

To date, we have developed over 350 connectors and have supported more than 35,000 organizations in their data replication endeavors. With $181M raised from esteemed investors, we are committed to a product-led growth strategy, focusing on creating exceptional products that attract users organically rather than relying on traditional outbound sales tactics.

Role Overview

As the Director of Growth Marketing, you will take charge of crafting, implementing, and refining our demand generation strategy aimed at driving new customer acquisition and expanding existing customer relationships. Your primary focus will be on the upper tier of Airbyte's market approach, with a key performance indicator centered around generating sales-assist qualified leads. You will work in close collaboration with our Developer Relations and community teams to enhance our grassroots adoption efforts.

This position presents a unique opportunity to shape and expand our marketing division. You will be a vital member of the executive team, reporting directly to the co-founder.

Key Responsibilities

  • Design and implement demand generation strategies to cultivate qualified leads and enhance pipeline growth.
  • Work collaboratively with sales, product, and finance teams to ensure alignment of demand generation initiatives with overarching business objectives.
  • Mentor and develop your marketing team.
  • Establish and refine marketing systems to bolster demand generation and operational marketing efforts.
  • Evaluate and report on the effectiveness of demand generation and marketing operations initiatives, driving continuous improvement.
  • Stay informed on industry trends and best practices related to demand generation and marketing operations.

Qualifications

  • 8+ years of experience in demand generation and growth marketing.
  • 4+ years of experience in B2B environments, particularly in infrastructure or devtools (experience with open-source products is advantageous).
  • Exceptional project management capabilities, fostering productivity within your team.
  • Outstanding verbal and written communication skills.
  • A proven history of establishing and nurturing strong client relationships.
  • Comprehensive understanding of go-to-market systems, including CRM, marketing automation, and outbound tools.
  • Willingness to work in a hybrid model, with regular office attendance.

Benefits

  • Relocation Assistance for candidates applying to roles based in specific locations.
  • Unlimited Paid Time Off to ensure you maintain a healthy work-life balance.
  • Parental Leave of 16 weeks for all new parents.
  • Open Book Policy covering professional development resources.
  • Continuous Learning Opportunities through sponsored conferences and training programs.
  • Comprehensive Benefits Package for eligible employees, including medical, dental, and vision insurance.
  • 401k Plan for eligible employees.
  • Work Visa Sponsorship available for qualified candidates.

Airbyte is an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

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