Head of Product Marketing Strategy

1 week ago

San Francisco, California, United States Bravenewtalent Full time

Position: Director of Product Marketing & Business Development

Overview

BraveNewTalent is seeking a Director of Product Marketing and Business Development to spearhead our global marketing and sales strategies. This role encompasses both Business Development and product marketing responsibilities. In the future, a Sales Director will be appointed to collaborate with you. Your primary duties will include:

  1. Accelerating the sales process for the BraveNewTalent offerings.
  2. Designing and executing a comprehensive B2B and B2C strategy aimed at enhancing our key performance indicators related to user growth, engagement, and retention.
  3. Assessing our current key performance indicators and forecasting growth to meet BraveNewTalent's objectives.

Reporting Structure: Reports directly to the CEO.

Team Leadership: You will oversee the UK Head of Marketing, India Platform Evangelist, and Community Manager.

Key Relationships: Collaborate closely with the CEO, CTO, Director of Strategy, Director of Experience, and Board members.

Company Overview

Mission: BraveNewTalent connects individuals and organizations to exchange knowledge and insights on professional topics.

Vision: To bridge the gap between learning and employment.

Core Mission: To maximize human potential by enabling individuals to:

  • Share their knowledge and experiences.
  • Create an appealing online professional profile.
  • Manage their careers, skills, and professional presence.

Following a successful Series A funding round, BraveNewTalent has broadened its operations internationally, while maintaining a development and product team based in London.

Company Culture

At BraveNewTalent, we are driven by a mission to make a significant impact. We are rapidly expanding and seek individuals with ambition and passion who want to contribute meaningfully. Our work environment promotes a blend of hard work and enjoyment, inspired by the innovative culture of Silicon Valley. We aim to address one of the world's major challenges through our efforts.

Our workplace is characterized by:

  • Fast-paced learning and collaborative teamwork.
  • High energy and passion.
  • Strong values and integrity.
  • Open communication and autonomy.
  • Innovative thinking and responsibility.
  • Diversity of thought and culture.

Core Values

  • Maximizing Human Potential: We strive for our users to reach their fullest capabilities.
  • Delighting Users: Our goal is to create a product that is simple, useful, and enjoyable.
  • Responsible Operations: We aim to be a model company for the future.
  • Enhancing Happiness: We seek to enrich the lives of our users.
  • Bravery: We have ambitious goals and aspire to make history.
  • Driving Change: We are committed to developing a learning and career advancement solution suitable for the digital age.

Role Responsibilities

  • Lead a global team with comprehensive responsibilities.
  • Enhance brand visibility and drive talent acquisition and retention.
  • Formulate and implement marketing strategies aligned with business goals.
  • Oversee all facets of product marketing.
  • Manage distribution channels and establish affiliate and partnership policies.
  • Direct and coordinate a globally distributed team.
  • Lead sales initiatives until a Sales Director is appointed.
  • Engage in Business Development to secure new clients and ensure client success.
  • Approve all marketing and sales expenditures.

Desired Skills and Attributes

  • Inspirational leadership qualities.
  • Passion for transformative technologies in the talent and education sectors.
  • Exceptional communication skills, capable of conveying BraveNewTalent's value proposition across various media.
  • Strong analytical abilities with a focus on growth and performance metrics.
  • Proven capacity to simplify complex concepts for effective communication.
  • Combination of visionary leadership and consistent operational execution.
  • Able to thrive in a dynamic, startup environment.
  • Ambitious for both personal and business growth.

Essential Qualifications

  • 8+ years of experience in Business Development, Product Marketing, and Communications.
  • Demonstrated success in B2B and B2C marketing.
  • Proven track record of launching products and marketing online platforms in diverse global markets.
  • Experience managing remote marketing and sales teams at a director level in a fast-growing, disruptive technology environment.
  • Successful background in personal sales and business development.
  • Comfortable with a high-energy startup culture.

Preferred Qualifications

  • Experience with SEO, SEM, and SMO principles, as well as brand promotion through events and social media.
  • Background in the social networking industry.
  • Familiarity with job boards and recruitment channels, particularly in social recruitment.
  • Extensive network within the technology startup community.

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