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Head of Marketing Strategy

2 months ago

San Francisco, California, United States Iterative Full time
About Iterative

Iterative is a venture accelerator dedicated to investing in startups throughout Southeast Asia. Established in March 2020 by Hsu Ken Ooi and Brian Ma, Iterative has successfully raised $65M across two funds, supporting over 65 companies and 120+ founders, with a total valuation of $1.2 billion for its portfolio.

Our investors comprise notable entities such as Cendana, K5 Global, Village Global, and Goodwater Capital, alongside a vast network of influential Silicon Valley founders and executives, including Arash Ferdowsi (Dropbox), Achmad Zaky (Bukalapak), Andrew Chen (General Partner at a16z, Uber), and many others.

Iterative operates through four key functions, each with a dedicated team:

  1. Recruitment – Identifying promising startups for investment.
  2. Investment Decisions – Evaluating potential investments in startups.
  3. Founder Support – Assisting the founders in whom we invest.
  4. Organizational Development – Enhancing Iterative as a premier organization.

Currently, Iterative consists of a team of 14, with rapid growth across all functions.

The Role

As a member of the Recruiting Team at Iterative, your primary responsibility will be to attract applicants to Iterative. Unlike traditional investors, we achieve this by (1) educating aspiring entrepreneurs on how to successfully launch companies and (2) instilling confidence in their ability to do so. This is accomplished through a blend of content creation, events, programs, products, and services.

Your Responsibilities

The following are key responsibilities associated with this role:

  • Customer Lifecycle Management – Develop, implement, analyze, and refine Iterative's customer lifecycle strategy, focusing on three stages: acquisition, nurturing, and conversion. Your goal will be to attract individuals interested in startups, guide them through their entrepreneurial journey, and encourage them to apply to Iterative when they are ready to launch their ventures.
  • Email Marketing – You will be tasked with creating, executing, analyzing, and improving our email marketing strategy to support the customer lifecycle.
  • Social Media Management – You will oversee the creation, execution, analysis, and enhancement of our social media presence, including our Company Page on LinkedIn and other potential platforms.
  • Internal Team Support – As the first marketing hire, you will assist team members in promoting their initiatives, providing guidance on marketing strategies and channels.
  • Support for Portfolio Startups – Occasionally, you may be called upon to provide marketing assistance to startups within our portfolio, typically through consultative discussions.
Who You Are

We are looking for candidates who possess the following qualities:

  • Adaptability – Comfortable navigating ambiguity and taking initiative without explicit instructions.
  • Familiarity with Product Development – Experience with the product development lifecycle, including requirements gathering and iterative processes.
  • Data-Driven Mindset – Proficient in measuring the effectiveness of initiatives and making informed decisions based on data.
  • Leadership Experience – Proven ability to manage and develop a diverse team.
Company Culture

Iterative upholds four core values that reflect our organizational ethos:

  1. Iterate or Die – We emphasize rapid prototyping, continuous feedback, and bold experimentation.
  2. Empathy as a Competitive Edge – Our success hinges on our ability to understand and empathize with others.
  3. Realistic Ambition – We believe in setting achievable goals while maintaining a vision for significant impact.
  4. Accountability as a Privilege – We value responsibility and expect diligence and openness in fulfilling our roles.