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Head of Marketing Growth Strategies
2 months ago
Census is pioneering the Data Activation platform designed to leverage your data warehouse. Seamlessly connect comprehensive customer insights to over 200 business applications today with Reverse ETL. Enable marketing teams to create dynamic audience segments using our intuitive no-code segment builder.
At Census, data teams from renowned companies like Canva, Figma, Rippling, Carta, and Notion enhance their business operations.
Supported by leading investors such as a16z, Sequoia, Tiger Global & Insight, we are a hybrid team based in San Francisco, dedicated to tackling challenging problems with innovative and elegant solutions. We believe in utilizing data for more than just visualization; hence, we developed integrations that operate directly from cloud data warehouses.
Is This You?
- Over 10 years of experience in formulating and directing growth and demand generation marketing strategies.
- Proven ability to tackle business challenges with creativity, innovation, and a results-driven approach.
- Possess an experimental mindset, regularly conducting tests.
- Hands-on experience with digital marketing channels including Google Ads, LinkedIn Ads, SEO, SEM, and Display Advertising.
- Extensive experience in email marketing, covering both acquisition and lifecycle strategies.
- Demonstrated success in driving and scaling pipeline generation in dynamic environments.
- Strong communication skills and executive presence, capable of articulating complex concepts effectively to both internal and external stakeholders.
- Exceptional leadership qualities, focusing on team development, scalability, and achieving organizational objectives.
- Expertise in problem-solving methodologies and project prioritization in fast-paced settings.
- Commitment to promoting transparency, communication, and fiscal responsibility within the organization.
- Proven success in supporting BDR and Sales functions.
- Familiarity with Hubspot and Salesforce (SFDC).
- Preferred: experience managing a Sales Development Representative (SDR) team.
- As the Head of Marketing Growth Strategies at Census, you will be instrumental in guiding our revenue operations team, overseeing email marketing, and managing paid search and social media strategies.
- Take charge of digital, email, and event marketing channels, as well as pipeline generation for the NAMER and EMEA regions.
- Establish and diligently monitor KPIs and performance metrics, swiftly adapting strategies to enhance campaign effectiveness and meet ambitious pipeline targets.
- Enhance budget efficiency and program performance by assessing campaign ROI and modifying tactics as needed.
- Lead strategic initiatives to align our go-to-market strategy, fostering interdepartmental collaboration and establishing streamlined processes for optimal efficiency.
- Broaden the influence and scope of the Growth Marketing team, cultivating a culture of discipline, best practices, and consistency to promote scalability.
- Recruit, mentor, and guide a diverse, high-performing team to execute growth initiatives with excellence.
- Work collaboratively with your team to achieve shared goals.
$190,000-$245,000
Our Benefits
- Meaningful equity (we mean it). We are committed to compensating you well while we build an exceptional company, with the expectation that your equity will hold significant value.
- We prioritize your well-being; medical, dental, and vision plans are heavily subsidized for you and your qualifying dependents.
- To support your future, we offer a company match for 401K/Pensions.
- Flexible work schedule & unlimited PTO.
- Expanding family? Enjoy 12 weeks of fully paid parental leave.
- Annual All-Hands Offsite - an opportunity to connect with your colleagues and create lasting memories.
- All the tools you need to excel in your role.
