Head of Product Marketing and Business Strategy

2 weeks ago

San Francisco, California, United States Bravenewtalent Full time

Position: Director of Product Marketing & Business Development

Overview

BraveNewTalent is seeking a Director of Product Marketing and Business Development to spearhead our global marketing, sales, and communication strategies. This role encompasses both Business Development and core product marketing responsibilities. As the company grows, a Sales Director will be appointed to collaborate with you. Key responsibilities include:

  1. Accelerating sales cycles for the BraveNewTalent offering.
  2. Developing and executing a comprehensive B2B and B2C strategy aimed at enhancing our key performance indicators related to user growth, engagement, and retention.
  3. Assessing current nominal KPIs and forecasting KPI growth to align with BraveNewTalent's objectives.

Reporting Structure: Reports directly to the CEO.

Direct Reports: Includes the UK Head of Marketing, India Platform Evangelist, and Community Manager.

Key Relationships: Collaborates with the CEO, CTO, Director of Strategy, Director of Experience, and Board members.

Company Overview

Summary: BraveNewTalent connects individuals and organizations to facilitate the sharing of knowledge and insights on professional topics.

Vision: Bridging Learning and Employment.

Mission: Maximizing human potential by empowering individuals to:

  • Share knowledge and experiences on professional matters.
  • Create an appealing online professional profile.
  • Manage their career, skills, and professional presence.

With Series A funding from Northzone, BraveNewTalent has expanded its operations internationally while maintaining its Development and Product teams in London.

Company Culture

BraveNewTalent is on a transformative mission. We are growing rapidly and seek individuals with ambition and passion who aim to make a significant impact. Our work environment is characterized by hard work and enjoyment, fostering a Silicon Valley culture in London where our developers are seen as artists. We strive to address one of the world's most pressing challenges.

Our culture promotes fast learning, teamwork, high energy, passion, and a commitment to innovation, integrity, and diversity.

Core Values

  • Maximizing Human Potential: We aim for our users to reach their fullest potential.
  • Delighting Users: We focus on creating a product that is simple, useful, and enjoyable.
  • Responsible Operations: We aspire to be a model company for the future.
  • Enhancing Happiness: We strive to improve the lives of our users.
  • Bravery: We have ambitious goals and aim to make a historical impact.
  • Striving for Change: We are committed to developing a learning and career advancement solution suited for the Digital Age.

Role Responsibilities

  • Director-level position with a global scope.
  • Enhancing brand visibility and managing talent acquisition and retention.
  • Formulating and executing marketing strategies aligned with business goals.
  • Overseeing all facets of product marketing.
  • Managing distribution channels and establishing affiliate and partnership policies.
  • Leading a globally distributed team.
  • Providing leadership in sales and target achievement until a Sales Director is appointed.
  • Driving business development to secure new clients and ensure client success.
  • Overseeing marketing and sales expenditure approvals.

Desired Skills and Attributes

  • Inspirational leadership qualities.
  • Passion for transformative technologies in the talent and education sectors.
  • Exceptional communication skills, capable of articulating BraveNewTalent's offerings across various media.
  • Strong analytical abilities with a focus on growth and performance metrics.
  • Ability to simplify complex concepts for effective communication.
  • Combines visionary leadership with reliable operational execution.
  • Thrives in a fast-paced, startup environment.
  • Ambitious for both business growth and personal development.

Essential Qualifications

  • 8+ years of experience in Business Development, Product Marketing, and Communications.
  • Proven track record in B2B and B2C marketing.
  • Experience in launching multiple products and online platforms in diverse global markets.
  • Experience managing remote marketing and sales teams at a director level in a rapidly growing, disruptive technology business.
  • Demonstrated success in personal sales and business development.
  • Comfortable in a high-energy startup culture.

Preferred Qualifications

  • Experience with SEO, SEM, and SMO principles, as well as brand promotion through events, social media, and influencer outreach.
  • Background in the social networking industry.
  • Familiarity with job boards and recruitment channels, particularly in social recruitment.
  • Extensive network within the technology startup community.

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