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Head of Product Marketing Strategy

2 months ago

San Francisco, California, United States Operant AI Full time
Job Overview

Head of Product Marketing Strategy

Operant AI is in search of a Head of Product Marketing Strategy to enhance our core marketing team. This role is pivotal in shaping our messaging, competitive positioning, sales support, and content strategy, reporting directly to the Chief Marketing Officer. The successful candidate will possess a profound expertise in crafting and executing outstanding product marketing initiatives within a dynamic tech startup atmosphere. They will excel in acquiring in-depth insights into intricate and evolving technical competitive landscapes, translating that expertise into clear and persuasive language that propels brand and customer objectives forward.

About Us:

At Operant AI, our mission is to safeguard the modern digital landscape. Our innovative technology addresses some of the most pressing challenges in contemporary cybersecurity, including critical applications in securing AI systems. Our solutions are designed for ease of implementation, often surprising customers with their effectiveness upon demonstration. Recognized as a key player in Gartner's market guide for API Protection and Kubernetes Runtime Security, as well as Forrester's Zero Trust landscape, we are poised for significant growth in this expanding market.

Key Responsibilities:
  • Enhance and refine the product marketing framework, focusing on brand, product, feature, benefit, and competitor messaging. Tailor messaging to ideal customer profiles and contexts, aligning with various stages of the sales funnel and customer journey.
  • Develop clear and engaging creative content tailored to relevant contexts across cybersecurity and industry-specific use cases, particularly in FinTech.
  • Collaborate closely with growth marketing, brand marketing, sales, and product teams to ensure effective messaging and incorporate feedback from customers, analysts, and influencers into new iterations.
  • Create impactful content such as user case studies, sales materials, presentations, blog posts, and website messaging, working with relevant teams to convey the brand narrative and product value propositions effectively.
  • Maintain an up-to-date understanding of competitor messaging and customer pain points, optimizing our messaging to stay ahead in a rapidly evolving competitive landscape.
  • Support go-to-market campaigns and activities, including event participation, webinars, and other marketing initiatives that intersect product marketing, growth marketing, and brand marketing.
Essential Qualifications:
  • 8+ years of progressive experience in related roles, demonstrating a strong record of success in a startup environment.
  • Extensive hands-on knowledge of product marketing, with exceptional writing and creative skills to simplify complex technical concepts into compelling messaging.
  • Strong interpersonal skills with a passion for building cross-functional relationships among stakeholders, customers, and vendors.
  • Experience in researching and validating market/category directions and messaging strategies in a complex competitive landscape to align benefits/features with urgent customer needs.
  • Outstanding written and verbal communication abilities.
  • Experience in a fast-paced startup setting.
  • Open-minded and receptive to innovative ideas and methodologies.
  • Willingness to mentor new team members as the organization expands.
  • Technical familiarity with the fundamentals of Kubernetes, APIs, Cloud Security, and AI.
  • Bachelor's degree in social sciences, humanities, communications, or a related field, with demonstrated comfort in technical subjects through education or work experience.
Work Environment:
  • Operant AI operates as a remote-first organization, welcoming qualified candidates from across the United States and Canada.
  • This position requires availability during core business hours and occasional adjustments based on customer and business needs.
What We Offer:

Operant AI is committed to fostering an inclusive workplace where you can share your ideas and contribute to a supportive environment, all while advancing your career in a high-growth, energetic startup.

Benefits:
  • Comprehensive medical, dental, and vision insurance
  • Life insurance coverage
  • 401k retirement plan
  • Paid holidays
  • Generous paid time off
  • Stock options