Senior Vice President of Underwriting Sales

2 weeks ago


Pasadena, California, United States The LAist Full time

Location:
Remote

About Us:
The LAist is a dynamic public media organization dedicated to enriching the cultural and civic fabric of Southern California. Our mission is to deliver top-notch news and information services across various platforms, including radio, digital media, and live events. Since our inception, we have been at the forefront of innovative public service journalism.

Position Overview:
The Vice President of Underwriting Sales plays a pivotal role in shaping the revenue strategy at The LAist. This leadership position is tasked with developing and enhancing a comprehensive sales approach that maximizes our diverse media offerings, including radio, digital platforms, podcasts, and live programming. The VP will lead the underwriting sales team, driving revenue growth and optimizing client engagement through tailored advertising solutions.

Compensation:
The salary for this position ranges from $170,000 to $205,000 annually, in addition to commission opportunities.

Key Responsibilities:

  • Formulate and implement a robust sales strategy that aligns with the organization's growth objectives.
  • Lead, mentor, and develop a high-performing sales team to surpass revenue goals and provide outstanding client service.
  • Foster a culture of continuous improvement, promoting professional development and collaborative knowledge sharing.
  • Maintain an in-depth understanding of the digital advertising landscape, proactively identifying trends and opportunities for innovation.
  • Collaborate with cross-functional teams, including marketing and analytics, to ensure cohesive strategies that maximize revenue potential.
  • Establish and nurture strong relationships with key clients, partners, and industry stakeholders.
  • Oversee the daily execution of sales strategies, including promotions and operational decisions.
  • Prepare and present sales forecasts and strategic plans.
  • Manage departmental activities, including pricing strategies and compliance.
  • Lead efforts in revenue generation through underwriting, advertising, and sponsorships.
  • Recruit, train, and manage staff through effective coaching and performance evaluations.
  • Report on revenue progress to senior leadership and stakeholders.

Required Qualifications:
A Bachelor's degree or equivalent experience is required, along with a minimum of 8-10 years in media sales and management, including supervisory experience.

Essential Skills and Attributes:

  • Proven problem-solving abilities with exceptional listening skills.
  • Strong understanding of market dynamics and customer needs.
  • Ability to prioritize underwriting sales across various media platforms.
  • Expertise in building and maintaining client and partner relationships.
  • Demonstrated leadership qualities, including presence, confidence, and integrity.

Preferred Qualifications:

  • Familiarity with industry tools such as Tapscan, Media Audit, and Scarborough.
  • Knowledge of marketing principles related to radio, events, and online media.

Work Environment:
Must be able to perform essential job functions with or without reasonable accommodation.

The LAist is committed to fostering a diverse and inclusive workplace. We encourage all qualified candidates to consider this opportunity.



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