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Senior Vice President of Underwriting Sales

2 months ago

Pasadena, California, United States LAist Full time

Company Overview:

LAist is a prominent public media organization dedicated to enhancing the cultural and civic fabric of Southern California. Our mission is to deliver high-quality news and information that resonates with our diverse audience through various platforms, including radio, digital media, and live events.

Position Overview:

The Vice President of Underwriting Sales plays a pivotal role in shaping and expanding our sales initiatives across multiple channels. This leadership position is essential for driving revenue growth and optimizing the performance of our underwriting sales team. The VP will be responsible for developing a comprehensive sales strategy that aligns with the organization’s objectives, ensuring we effectively reach our audience through innovative advertising solutions.

Key Responsibilities:

  • Formulate and implement a robust sales strategy that supports the organization’s growth goals.
  • Lead and mentor a high-performing sales team to surpass revenue targets while providing exceptional client service.
  • Foster a culture of continuous improvement and professional development within the sales team.
  • Maintain an in-depth understanding of the digital advertising landscape, identifying trends and opportunities for innovation.
  • Collaborate with various departments, including marketing and analytics, to create cohesive strategies that maximize revenue potential.
  • Build and nurture strong relationships with key clients and industry stakeholders.
  • Establish revenue goals and prepare departmental budgets to ensure financial accountability.
  • Oversee daily sales operations, including pricing strategies and compliance with industry standards.
  • Utilize audience research to inform underwriting strategies and enhance sales effectiveness.
  • Manage the recruitment, training, and development of sales staff to build a diverse and talented team.

Qualifications:

  • Bachelor's degree or equivalent experience required.
  • 8-10 years of experience in media sales and management.
  • Proven leadership skills with a focus on mentoring and developing talent.
  • Strong strategic thinking abilities and business acumen.

Preferred Skills:

  • In-depth knowledge of advertising principles and market dynamics.
  • Experience with audience research tools and metrics.

Commitment to Diversity:

LAist is committed to fostering an inclusive environment that values diversity in all forms. We believe that a diverse workforce enhances our ability to serve our community effectively.