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Senior Vice President of Underwriting Sales

2 months ago

Pasadena, California, United States LAist Full time

Company Overview:

LAist is a leading public media organization dedicated to fostering community connections and delivering high-quality news and information to diverse audiences across Southern California. Our mission is to engage and inform through innovative storytelling and multi-platform outreach.

Position Overview:

The Vice President of Underwriting Sales plays a pivotal role in shaping and executing our sales strategy across various platforms, including radio, digital, podcasts, and live events. This leadership position is essential for driving revenue growth and enhancing the performance of our underwriting sales team.

Key Responsibilities:

  • Formulate and implement a comprehensive sales strategy that aligns with the organization’s growth objectives.
  • Lead and mentor a high-performing sales team to surpass revenue targets while delivering exceptional client service.
  • Foster a culture of continuous improvement, encouraging professional development and knowledge sharing among team members.
  • Maintain an in-depth understanding of the digital advertising landscape, identifying trends and opportunities for innovation.
  • Collaborate with cross-functional teams, including marketing and analytics, to ensure cohesive strategies that maximize revenue potential.
  • Build and nurture strong relationships with key clients and industry stakeholders.
  • Establish underwriting revenue goals and prepare departmental budgets to guide financial planning.
  • Oversee daily sales strategy execution, including client presentations and account management.
  • Utilize audience research to inform underwriting strategies and enhance revenue generation.
  • Ensure compliance with applicable regulations and internal policies regarding sponsorship announcements.

Qualifications:

  • Bachelor's degree or equivalent combination of education and experience.
  • 8-10 years of experience in media sales and management, with a proven track record of success.
  • Strong leadership skills with the ability to inspire and develop a diverse sales team.
  • Exceptional business acumen and strategic thinking capabilities.

Preferred Skills:

  • Familiarity with audience research tools and metrics.
  • Experience in developing marketing strategies that integrate various media platforms.

Work Environment:

This position requires the ability to perform essential duties in an office environment, with occasional community engagement. Candidates should be prepared for both collaborative and independent work settings.

LAist is committed to creating an inclusive environment that values diversity in all forms. We encourage individuals from all backgrounds to apply.