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Senior Vice President of Underwriting Sales

2 months ago

Pasadena, California, United States LAist Full time

Company Overview:

Southern California Public Radio (SCPR) is a dynamic public media organization dedicated to fostering community connections through high-quality news and information. Our mission is to enhance the civic and cultural fabric of Southern California by engaging diverse audiences across various platforms.

Position Overview:

The Vice President of Underwriting Sales plays a pivotal role in shaping and expanding our multi-channel sales strategy. This leadership position is essential for driving revenue growth and optimizing the performance of our underwriting sales team. The ideal candidate will have a robust background in digital advertising and a keen understanding of the evolving media landscape.

Key Responsibilities:

  • Formulate and implement a comprehensive sales strategy that aligns with organizational growth objectives.
  • Lead, mentor, and develop a high-performing sales team to surpass revenue goals and deliver outstanding client service.
  • Foster a culture of continuous improvement and professional development within the sales team.
  • Maintain an in-depth understanding of the digital advertising environment, identifying trends and opportunities for innovation.
  • Collaborate with cross-functional teams to ensure cohesive strategies that maximize revenue potential.
  • Build and nurture strong relationships with key clients and industry stakeholders.
  • Establish underwriting revenue targets and prepare departmental budgets.
  • Oversee daily sales strategy execution and participate in client presentations.
  • Utilize audience research to inform underwriting strategies and improve effectiveness.
  • Ensure compliance with relevant regulations and internal policies.

Qualifications:

  • Bachelor's degree or equivalent experience required.
  • 8-10 years of experience in media sales and management.
  • Proven leadership skills with a track record of mentoring and developing talent.
  • Strong strategic thinking and business acumen.

Skills and Attributes:

  • Exceptional interpersonal and communication skills.
  • Ability to prioritize and manage multiple projects effectively.
  • Creative problem-solving abilities and a solution-oriented mindset.
  • Expertise in pricing strategies and revenue generation.
  • Strong organizational skills and attention to detail.

Commitment to Diversity:

SCPR values diversity and is committed to creating an inclusive environment where all individuals feel respected and valued. We encourage applicants from all backgrounds to apply.