Performance Marketing Strategist

22 hours ago

San Francisco, California, United States Notion Full time
About The Role:

Notion is seeking a seasoned Performance Marketing Strategist to spearhead the development and execution of our global performance marketing strategy. This role encompasses Paid Marketing, Affiliate Marketing, and Attribution/Measurement strategy, with a focus on driving significant growth and brand awareness.

This is an exciting opportunity to shape the future of performance marketing at Notion and build a program from the ground up. The ideal candidate will have a proven track record of developing and executing successful performance marketing strategies in high-growth companies, with a focus on marketing to small and medium-sized businesses (SMBs) at scale.

Key Responsibilities:
  • Develop and execute a comprehensive performance marketing strategy across various channels, including Paid Marketing, Affiliate Marketing, and Attribution/Measurement.
  • Build and optimize marketing campaigns to drive high-ROI new user acquisition, while achieving high reach and scaling internationally.
  • Collaborate with internal and external creative teams to develop compelling and effective marketing creatives that resonate with our target audience.
  • Leverage user-generated content (UGC) from influencers and content creators to scale creative volume efficiently.
  • Analyze and report on the effectiveness of marketing campaigns, using modern measurement frameworks. Work closely with Data Science & Strategic Finance to assess ROI of marketing spend and allocate budgets.
  • Manage budgets and allocate resources efficiently to maximize ROI.
  • Stay up-to-date with industry trends and best practices to ensure Notion remains at the forefront of performance marketing.
Requirements:
  • 8+ years of experience in performance marketing, with a focus on marketing to SMBs at scale.
  • Proven track record of developing and executing successful performance marketing strategies in high-growth companies.
  • Experience with localization of campaigns and creatives globally.
  • Multi-channel management experience (e.g. Meta, LinkedIn, Google, Affiliates) via a team, with recent direct channel ownership experience.
  • Strong analytical skills and the ability to use data to drive decision-making and optimize campaign performance.
  • Excellent communication skills, with the ability to present complex information in a clear and concise manner.
Nice to Haves:
  • Technical background with data querying and visualization experience (e.g. SQL, Amplitude, Hex)
  • Experience managing a global affiliate program and/or developing channel partnerships
  • Full-funnel ownership (awareness -> retention) of SMB audiences in a prior role

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you're a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $213,000 - $250,000.

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