Marketing Brand Strategist

2 weeks ago

San Francisco, California, United States Kimberly-Clark Full time

At Kimberly-Clark, we are committed to creating a positive impact in the world, and we seek individuals who share this vision. As a Marketing Brand Strategist, you will leverage your expertise and passion to enhance our portfolio of renowned brands. Your contributions will help us provide better care for millions globally. Your journey begins here.

The Marketing Brand Strategist plays a pivotal role in orchestrating business planning and marketing initiatives for the Huggies brand within Kimberly-Clark North America. The primary goal is to achieve sustainable growth grounded in consumer insights, effective brand positioning, and innovative marketing strategies that drive sales, profitability, market share, and brand equity. In this position, you will prioritize the consumer's needs and ensure they are at the heart of all your efforts. You will also guide Associate Brand Managers and collaborate with various cross-functional teams, including Research & Engineering, Supply Chain, Finance, Insights & Analytics, and Sales. This role reports directly to the Senior Brand Manager.

Your responsibilities will include:

  • Analyzing the P&L to proactively identify marketing opportunities.
  • Creating robust commercial strategies to foster business growth and connect with consumers.
  • Designing and implementing consumer-driven marketing campaigns across various media, including digital and retail platforms.
  • Enhancing the portfolio architecture through the introduction of new products and categories.
  • Executing portfolio strategies by collaborating with cross-functional teams to develop product line extensions.
  • Utilizing digital trends and technologies to craft effective marketing strategies that resonate with consumers.
  • Inspiring and mobilizing cross-functional teams to achieve project objectives.
  • Consistently meeting marketing goals and delivering impactful results.
  • Setting ambitious targets, making data-driven decisions, and proactively addressing external challenges.
  • Providing mentorship and support for the development of Senior Associate Brand Managers and Associate Brand Managers.

About Kimberly-Clark

Our iconic brands, including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional, are recognized worldwide. Millions rely on our products daily, and we understand that our success is driven by talented professionals like you. At Kimberly-Clark, you will join a dedicated team focused on innovation, growth, and making a meaningful impact. With over 150 years of market leadership, we continuously seek new and improved ways to excel, providing you with ample opportunities for career advancement.

Guided by Purpose. Empowered by You.

Your Profile

You thrive in a high-performance culture that values genuine care and collaboration. You aspire to be part of an organization dedicated to sustainability, inclusion, and professional growth.

Your passion for your work shines through, especially when it contributes to a greater good. At Kimberly-Clark, we encourage innovative thinking about how and where we can achieve optimal results. By joining our team, you will benefit from Flex That Works: flexible work arrangements that allow you to balance your time in the office with your personal needs.

In this professional role, your focus will be on engaging with consumers and the market while prioritizing safety, respect, and dignity.

Qualifications for Success:

  • Bachelor's Degree in Marketing or a related field; MBA preferred.
  • 7+ years of experience in brand management.
  • Strong understanding of brand development, innovation, and creative processes.
  • Experience in developing digital marketing strategies and personalized activation plans.
  • Proven ability to foster a positive team culture and develop talent.
  • Exceptional analytical, decision-making, influencing, and communication skills.
  • Ability to make informed decisions quickly to maintain performance.
  • Entrepreneurial mindset to overcome growth challenges and adapt to change.
  • Positive energy to effectively represent the brand both internally and externally.
  • Previous experience in team leadership and mentoring.

Benefits Overview:

As a member of the Kimberly-Clark team, you will enjoy a comprehensive benefits package, including:

  • Health, dental, and vision coverage with no waiting periods or pre-existing condition restrictions.
  • Flexible savings and spending accounts to optimize healthcare options.
  • Diverse income protection insurance options for you and your family.
  • Support for continuing education, adoption, relocation, and childcare.

To Apply:
We invite you to submit your application through our online process. A member of our recruitment team will review your application and reach out if you are a suitable match for this role.

Commitment to Inclusion:
At Kimberly-Clark, we believe in building an inclusive workforce that reflects the diversity of our consumers. We are an equal opportunity employer, and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The information provided here is intended to outline the general nature and level of work performed by employees in this role. It is not an exhaustive list of all duties, responsibilities, and skills required for this position.

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