Junior Brand Marketing Strategist

2 weeks ago

San Francisco, California, United States Rothy's Full time
Junior Brand Marketing Strategist

At Rothy's, we are committed to redefining business practices by prioritizing sustainability and community well-being. Our innovative approach has repurposed over 179 million single-use plastic bottles and 629,000 pounds of marine plastic into our signature materials, crafting stylish and comfortable essentials for everyday use.

We aim for zero waste through advanced 3D knitting technology and meticulous craftsmanship, ensuring our products are not only fashionable but also environmentally friendly.

Our mission to create a sustainable future is reflected in our inclusive culture at our headquarters, retail locations, and production facilities.
About the Team:

The Commercial and Content Planning team is dedicated to harmonizing all marketing channels at Rothy's, ensuring a cohesive and strategic customer engagement approach. This team plays a crucial role in delivering the right message to the right audience at the right time.
About the Role:

The Junior Brand Marketing Strategist will collaborate closely with the Senior Brand Marketing Manager. This position serves as a vital link between the merchandising and brand marketing divisions, engaging with our product offerings on a daily basis. The individual will be tasked with uncovering key marketing narratives to communicate with our customers across various platforms, supporting our expanding retail initiatives.
Key Responsibilities:
  • Manage content planning and briefings for Rothy's owned channels (E-commerce, CRM & Retail).
  • Oversee the briefing process for creative and editorial teams, ensuring that the resulting content aligns with the objectives of the Digital and Retail teams to enhance brand consistency and impact.
  • Collaborate with Product and Merchandising teams to gain insights into seasonal product strategies, timelines, and design inspirations.
  • Engage with channel owners to understand customer interactions with our brand and content, continually analyzing what drives engagement and conversion.
  • Develop a comprehensive understanding of Rothy's historical performance across channels and contribute to future channel strategies and testing plans in partnership with cross-functional teams.
  • Assist the Senior Manager in maintaining the commercial calendar and integrated marketing communication plan to align with product focuses and marketing priorities.
  • Support seasonal planning efforts, including preparing product launch briefs to guide creative and editorial outputs.
Qualifications:
  • Proven ability to work collaboratively across multiple departments while managing several projects simultaneously.
  • Strong business insight with the capability to analyze weekly channel performance data for future marketing briefs and content strategies.
  • Experience in crafting and presenting comprehensive marketing briefs to a wider marketing audience.
  • Ability to lead cross-functional meetings, preparing agendas and recaps effectively.
  • Experience in presenting campaign outcomes and insights to senior leadership.
  • Stay informed on industry trends, particularly within the retail sector, to inspire innovative thinking for the brand.
Requirements:
  • 3 to 5 years of experience in marketing or brand strategy within a consumer brand or agency (retail experience preferred).
  • Proficiency in Google Suite (Google Slides, Google Sheets, etc.).
  • Exceptional organizational and time management skills, with the ability to prioritize tasks based on business needs.
  • Familiarity with project management tools (e.g., Wrike).
Benefits:
  • Generous paid time off.
  • 401k matching.
  • Comprehensive health benefits for you and your family.
  • Supplemental mental health support.
  • Monthly wellness reimbursement.
  • Employee discount program.
Compensation:

$82,000 - $96,000 annually

This compensation reflects one component of the total rewards package designed to recognize and reward employees for their contributions. This role may also qualify for additional discretionary bonuses/incentives, along with a comprehensive benefits package.

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