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Lifecycle Marketing Strategist
2 months ago
We're seeking a highly skilled Lifecycle Marketing Strategist to join our team at Dovetail. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive lifecycle marketing strategy that drives user growth, revenue, and customer retention.
Key Responsibilities- Develop a Data-Driven Lifecycle Marketing Plan: Create a strategic plan that engages prospects and customers throughout our funnel via a best-in-class marketing tech stack.
- Map Customer Journey and Segment Database: Develop a comprehensive customer journey, mapping every step of the prospect and customer experience, and segmenting our database to serve personalized messaging and content at every stage.
- Define and Measure Lifecycle Marketing Metrics: Establish goals and ensure that we are measuring, experimenting, and improving them. Deliver real-time reporting on customer/lifecycle campaigns, focused on key metrics such as MQLs, pipeline, free-to-paid conversion, and funnel performance.
- Collaborate Across the Business: Work with marketing, sales, customer success, product, and other teams to align on the needs of our prospects and customers, as well as plan, design, and manage a robust data-driven approach to how we nurture them along their journey with Dovetail.
- Utilize Data and A-B Testing: Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
- Institutionalize Email and Customer Comms Best-Practices: Ensure our high bar for design quality in assets is upheld. Ensure our deliverability and messaging are elite.
- Own the Lifecycle Marketing Tool Stack: Identify, evaluate, and implement the right tool stack to effectively drive customer acquisition, revenue, and retention. Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve efficiency.
- Strong Lifecycle/Customer Marketing Experience: You have experience leading lifecycle marketing programs, with deep expertise in email program management.
- Data-Driven Approach: You are data-obsessed and have a deep analytical understanding of the marketing funnel and levers to influence performance.
- Extensive Experience in Tech: You'll have worked in the software and/or B2B technology industry for 7+ years.
- Deep Experience with Marketing Automation Tools: Deep expertise with marketing automation software and Salesforce, with a comprehensive understanding of CRM and email systems, attribution models, and lead scoring.
- Pragmatic and Flexible: You're used to doing what's necessary to get the job done. You'll need to be comfortable with ambiguity, be resourceful to solve problems, and be able to adjust to shifting deadlines and project goals.