Lead Growth Marketing Strategist

2 weeks ago

San Francisco, California, United States Fiddler AI Full time

About Us

At Fiddler AI, we are dedicated to fostering trust in artificial intelligence. Our mission is to address the challenges posed by AI, ensuring that it serves humanity positively. In an era where online trust is often compromised by issues such as misinformation and cyber threats, we strive to create transparent and accountable AI solutions.

We collaborate with organizations that prioritize responsible AI practices, helping them build frameworks that enhance user trust. Our platform is utilized by data science, MLOps, and business teams to monitor, interpret, and refine their AI models, addressing performance discrepancies and bias to achieve superior results.

Our Founders

Fiddler AI was established by industry leaders Krishna Gade and Amit Paka, who bring extensive experience from major tech companies. Our investors include Insight Partners, Lightspeed Venture Partners, and Lux Capital, reflecting our commitment to innovation and excellence.

Why Work With Us

Joining Fiddler means becoming part of a mission-driven team that aims to demystify AI and promote ethical practices. As a growing startup, we offer an environment rich in learning opportunities and the chance to influence the future of AI. Our accolades, including recognition as a pioneer in AI Observability, underscore our impact in the industry.

The Role

We are seeking a dynamic and experienced Lead Growth Marketing Strategist to spearhead our demand generation and growth initiatives. This pivotal role requires a strategic mindset coupled with a hands-on approach to execution. You will be responsible for:

  • Pipeline Development: Constructing, assessing, and refining the demand generation pipeline through diverse channels that resonate with our target audience.
  • Performance Analysis: Tracking essential metrics and data across various programs to evaluate their influence on the customer journey and overall funnel.
  • Audience Insights: Gaining a comprehensive understanding of our target demographic through market research and customer data analysis.
  • Content Collaboration: Partnering on content marketing initiatives to produce engaging and high-quality materials that drive user interaction and conversions.
  • Experimentation: Developing and testing hypotheses to refine marketing strategies, creative assets, and messaging for ongoing improvement.
  • Innovation Awareness: Keeping abreast of the latest marketing technologies and trends, particularly in AI and machine learning, to maintain a forward-thinking approach to demand generation.

Qualifications

The ideal candidate will possess:

  • A Bachelor's degree in Business, Marketing, or a related technical field.
  • Over 7 years of experience in B2B demand generation within the SaaS sector.
  • Strong analytical capabilities to interpret data and narrate performance stories.
  • Excellent project management skills to juggle multiple initiatives effectively.
  • The ability to thrive in a fast-paced startup environment, adapting to evolving priorities.
  • A proactive problem-solving mindset and a commitment to continuous learning.
  • A strong sense of ownership and accountability for results.

Work Environment

This position offers a hybrid work model, requiring occasional visits to our office as needed.

Compensation

The salary range for this role is competitive and commensurate with experience and qualifications.

Fiddler AI is an equal-opportunity employer, celebrating diversity and fostering an inclusive workplace for all.

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