Influencer Marketing Strategist

2 weeks ago


San Francisco, California, United States SoFi Full time
Position Overview:
This role offers a competitive compensation range of $80,000.00 to $150,000.00 annually, determined by your expertise and experience.

About Us:
At SoFi, we are dedicated to reshaping the financial landscape for our members. We leverage cutting-edge, mobile-first technology to empower individuals in achieving their financial aspirations.

Role Summary:
We are looking for a Social Media Strategist focused on influencer marketing to enhance our brand and product strategies. This position presents a unique chance to develop and implement a comprehensive influencer strategy, driving engagement and collaboration across various initiatives.

Key Responsibilities:
1. Develop and enhance the influencer affiliate strategy, fostering growth with current partners and expanding the program across diverse products.
2. Collaborate with brand and product teams to formulate influencer campaign strategies and tactical plans.
3. Identify, assess, and propose influencer talent that aligns with campaign goals.
4. Create detailed influencer briefing documents to inspire engaging and distinctive creative content.
5. Manage the contracting process and approval of influencers and their content.
6. Lead the measurement strategy, troubleshoot challenges, and report on campaign effectiveness.
7. Work closely with media and performance teams to optimize paid influencer content.
8. Collaborate with legal and compliance teams to ensure all content meets regulatory standards.

Qualifications:
- Bachelor's degree required.
- Minimum of 5 years in marketing, with at least 3 years focused on social media and influencer marketing.
- Extensive experience in affiliate marketing and familiarity with platforms like Impact Radius or similar.
- Strong understanding of social media channels, both established and emerging, as well as the influencer marketplace.
- Proven experience in managing and contracting talent.
- A strategic mindset with the ability to thrive in a dynamic environment.
- Excellent writing and communication skills.
- Strong analytical capabilities.
- High emotional intelligence with the ability to navigate nuanced conversations.

Compensation and Benefits:
The compensation range for this position is outlined above. The final offer will be based on individual qualifications, including experience and skills. For a comprehensive overview of our competitive benefits, please refer to our Benefits page.

SoFi is committed to providing equal employment opportunities to all employees and applicants, regardless of race, color, religion, sex, gender, national origin, age, disability, marital status, sexual orientation, or any other legally protected status.

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