Tactical Marketing Strategist

1 week ago


Virginia Beach, Virginia, United States Born Primitive Full time
Job Overview

Company: Born Primitive

Position Type: Full Time

Work Schedule: Monday – Friday, 9:00 AM – 5:00 PM


Born Primitive is seeking a dedicated and innovative Tactical/Outdoor Marketing Manager to join our vibrant team. This role is ideal for individuals who are passionate about marketing within the tactical and outdoor sectors and who thrive in a collaborative environment.

About Us:
As a Veteran-owned enterprise, we take immense pride in our heritage and the values we represent. Our mission is to inspire our customers by embodying the principles of sacrifice, honor, and the defense of freedom, which are integral to our identity.

Key Responsibilities:

  • Collaborate with cross-functional teams including Marketing, Product Development, and Creative to design impactful marketing campaigns that drive customer engagement and meet business objectives.
  • Develop comprehensive creative briefs for internal stakeholders and external partners to ensure alignment with marketing goals.
  • Oversee and approve all marketing communications, ensuring consistency and clarity in messaging across various platforms.
  • Work alongside the merchandising team to enhance the customer experience on our e-commerce platforms.
  • Conduct regular data analysis to evaluate the performance of marketing initiatives, utilizing insights to refine future strategies.
  • Present innovative ideas and campaign outcomes to both internal teams and senior leadership.
  • Manage the annual marketing budget, tracking expenditures and identifying opportunities for cost optimization.
  • Occasionally represent the company at events and during content creation activities.

Desired Qualifications:

  • Proven experience in relationship management and effective communication.
  • Strong organizational skills with meticulous attention to detail.
  • Familiarity with social media dynamics and content strategies.
  • Proficient in using CRM tools and content management systems.
  • Experience in negotiating partnerships and pricing.
  • Ability to juggle multiple projects and deadlines efficiently.
  • A collaborative mindset with a focus on team success.
  • Creativity and insight-driven thinking.

Minimum Requirements:

  • Bachelor's Degree or equivalent professional experience.
  • A minimum of 4 years in marketing roles.
  • At least 1 year of experience in a management capacity.
  • Experience in agency settings is preferred.
  • Background in direct-to-consumer marketing is advantageous.
  • Familiarity with the apparel industry is a plus.
  • Experience in tactical or outdoor markets is preferred.
  • Ability to adapt in a fast-paced work environment.
  • Strong computer skills and a quick learner of new technologies.

Physical Requirements:
This position is primarily sedentary, with opportunities for standing. Occasional physical activities may include lifting light weights and navigating stairs.

Benefits:

  • Competitive salary structure.
  • Generous paid time off policy.
  • Comprehensive health benefits including medical, dental, and vision coverage.
  • 401(k) plan with company matching contributions.
  • Clothing stipend and complimentary gym membership.

Born Primitive is an equal opportunity employer. We encourage applications from individuals of all backgrounds and experiences.



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