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Email Marketing Strategist
2 months ago
Overview
SmartFinancial is seeking a highly skilled Email Marketing Strategist to join our digital marketing team. As a key member of our team, you will be responsible for developing and executing successful email marketing campaigns that drive growth and engagement for our insurance marketplace.
Key Responsibilities
- Develop and manage profitable email marketing campaigns to drive user conversion and engagement
- Collaborate with the growth and management team to manage user conversion, unsubscribe rate, and engagement
- Analyze campaign performance and suggest improvements to optimize email delivery and compliance
- Manage communications between technical and creative teams to ensure seamless campaign execution
- Ensure email delivery follows industry compliance policies and best practices
Requirements
- Hands-on experience with HTML and content management systems
- 3+ years of email marketing experience with a list of 1,000,000+ subscribers
- Experience with ESP management and web analytics tools (e.g., Google Analytics)
- Demonstrated history of successful high-volume email execution
- Strong analytical skills and excellent communication and organizational skills
What We Offer
- Comprehensive health coverage, including health, dental, and vision insurance
- Retirement plans with company matching contributions
- Paid time off, holidays, and extensive paid product training
- Professional development opportunities for career growth and advancement
- Flexible work options, including hybrid work arrangements
Why Work at SmartFinancial
SmartFinancial is a leading insurance marketplace that values diversity and inclusivity. We offer a supportive environment that encourages employee development and growth. Our team is passionate about driving growth and success for insurance agencies, and we're looking for like-minded individuals to join us.