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Email Marketing Strategist

2 months ago


Newport Beach, California, United States SmartFinancial Full time
Job Description

Overview

SmartFinancial is seeking a highly skilled Email Marketing Strategist to join our digital marketing team. As a key member of our team, you will be responsible for developing and executing successful email marketing campaigns that drive growth and engagement for our insurance marketplace.

Key Responsibilities

  • Develop and manage profitable email marketing campaigns to drive user conversion and engagement
  • Collaborate with the growth and management team to manage user conversion, unsubscribe rate, and engagement
  • Analyze campaign performance and suggest improvements to optimize email delivery and compliance
  • Manage communications between technical and creative teams to ensure seamless campaign execution
  • Ensure email delivery follows industry compliance policies and best practices

Requirements

  • Hands-on experience with HTML and content management systems
  • 3+ years of email marketing experience with a list of 1,000,000+ subscribers
  • Experience with ESP management and web analytics tools (e.g., Google Analytics)
  • Demonstrated history of successful high-volume email execution
  • Strong analytical skills and excellent communication and organizational skills

What We Offer

  • Comprehensive health coverage, including health, dental, and vision insurance
  • Retirement plans with company matching contributions
  • Paid time off, holidays, and extensive paid product training
  • Professional development opportunities for career growth and advancement
  • Flexible work options, including hybrid work arrangements

Why Work at SmartFinancial

SmartFinancial is a leading insurance marketplace that values diversity and inclusivity. We offer a supportive environment that encourages employee development and growth. Our team is passionate about driving growth and success for insurance agencies, and we're looking for like-minded individuals to join us.