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Brand Marketing Strategist

2 months ago

West Palm Beach, Florida, United States SYZYGY Global, Inc . Full time
Job Overview

Position Summary:

We are seeking a dynamic and experienced Brand Marketing Strategist to lead our marketing initiatives at SYZYGY Global, Inc. This role is pivotal in enhancing our brand presence and driving our marketing efforts to new heights.

Key Responsibilities:

· Formulate and execute comprehensive marketing strategies that emphasize SYZYGY's premium services and reinforce our status as an industry leader.

· Create strategic communications and marketing materials that align with SYZYGY's mission and objectives, establishing a cohesive visual brand identity.

Digital Marketing and Brand Oversight:

· Oversee our digital marketing channels, including social media platforms and online advertising campaigns.

· Regularly update and manage our website content to ensure it aligns with our brand strategy and meets audience expectations.

Agency and Vendor Coordination:

· Cultivate strong relationships with external agencies and vendors to achieve our marketing goals.

· Supervise the creation and distribution of marketing collateral, ensuring consistency with our brand.

· Direct third-party agencies in executing all marketing projects.

· Ensure alignment of the executive leadership's brand voice with external marketing partners.

· Oversee all content creation by third-party agencies on-site.

Market Research and Insights:

· Conduct thorough market research to identify trends, customer preferences, and competitive dynamics.

· Collaborate with the sales team to deepen our understanding of market demands and customer insights.

· Utilize data analytics to refine and enhance marketing strategies.

Event Marketing and Public Relations:

· Plan and manage marketing events and public relations campaigns to boost brand visibility and engagement.

· Handle media relations and serve as a spokesperson for SYZYGY when necessary.

· Act as the primary liaison with brand partners.

Integrated Communication Management:

· Oversee all communication channels, ensuring our messaging is consistent and aligned with corporate objectives.

· Approve significant communications, including press releases and newsletters.

· Serve as the editor for all communication materials, including newsletters, press releases, and online content across various platforms.

Cross-Departmental Collaboration:

· Collaborate with various departments to integrate marketing efforts with overall business strategies, ensuring cohesive market penetration and customer satisfaction.

· Foster collaborative relationships across departments to stay informed about new initiatives, products, and services.

· Supervise all internal and external brand materials.

Budget Management and Resource Allocation:

· Develop and oversee the marketing budget, optimizing resource allocation to meet strategic objectives.

· Monitor and report on the financial performance of marketing initiatives.

Creative Direction and Brand Consistency:

· Guide the creative direction of marketing materials to ensure alignment with our brand identity.

· Manage content oversight from our external graphic design partners.

Company Overview

SYZYGY Global, Inc. is a forward-thinking company specializing in boutique design and construction within the luxury outdoor sector. We are committed to innovation and excellence, striving to exceed our clients' expectations.

We seek a passionate individual dedicated to contributing to our growth and success. The ideal candidate is a creative and analytical problem-solver who can work autonomously and efficiently. Attention to detail, resourcefulness, and a strong work ethic are essential. The candidate should thrive in a fast-paced environment and quickly adapt to changing protocols and industry knowledge while effectively managing multiple tasks and reporting to various managers.