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Lead Marketing Strategist

2 months ago

Arlington Virginia, United States Janes Full time

Lead Marketing Strategist at Janes

Janes is a prestigious organization dedicated to delivering essential intelligence to military forces, governmental bodies, and defense enterprises. With a legacy spanning over 125 years, Janes integrates expert-driven methodologies with advanced technology to provide open-source intelligence across diverse military sectors.

We are in search of an innovative Lead Marketing Strategist to drive our marketing initiatives in the US. This position entails working closely with the sales division to formulate and implement focused marketing strategies.

Key Responsibilities:

  • Design and execute Account Based Marketing strategies
  • Direct comprehensive marketing campaigns to boost brand recognition
  • Create compelling marketing initiatives to enhance customer engagement
  • Partner with various stakeholders to refine messaging for branding and events
  • Manage US marketing operations, including public relations, demand generation, and event planning
  • Leverage marketing technology tools for maximum efficiency
  • Evaluate outcomes and provide reports to upper management

Qualifications:

  • 8 years of experience in a senior marketing capacity
  • Proactive marketing approach
  • Exceptional communication abilities
  • Experience in content management
  • Skilled in utilizing marketing automation platforms
  • Knowledge of the Defense and Security sector
  • Analytical mindset with expertise in reporting tools
  • Strong strategic thinking and organizational skills

Perks:

  • Generous vacation and flexible time off
  • Paid holidays and parental leave
  • Comprehensive health insurance and retirement benefits
  • Hybrid work arrangement
  • Life and disability coverage
  • Volunteering opportunities and fresh fruit delivery
  • Professional development and learning opportunities