Senior Marketing Strategist
2 weeks ago
HealthCHEC is a not-for-profit organization committed to addressing the most significant challenges faced by older adults in the United States. As a leading entity in the healthcare sector, HealthCHEC has dedicated over 40 years to ensuring seniors remain healthy and independent. Our team consists of skilled and passionate professionals who strive to support older adults throughout their aging journey while innovating healthcare solutions for seniors across the nation. We provide our employees with comprehensive training and access to advanced tools necessary for their roles, alongside opportunities for personal and professional growth. We take pride in recognizing our team members as experts in their fields and rewarding their contributions.
The Role
The Senior Marketing Strategist will be responsible for planning and executing a diverse array of marketing initiatives, including direct mail campaigns, promotional materials, event marketing, and digital advertising, primarily targeting individuals aged 65 and older.
Key Responsibilities
- Contribute to the growth and success of the Marketing department by collaboratively developing and implementing a variety of marketing strategies aligned with the overall corporate objectives and brand identity to achieve and surpass sales targets.
- Design and execute impactful marketing campaigns by grasping the core objectives and leveraging marketing expertise; manage project teams comprising both internal and external stakeholders.
- Oversee the creation, design, and production of marketing materials aimed at prospects, including direct mail, digital advertisements, web content, and event promotions, utilizing a deep understanding of marketing principles.
- Ensure all marketing materials and initiatives align with the brand's visual identity and messaging by applying brand standards and professional design practices.
- Maintain compliance of all marketing initiatives by staying informed about relevant regulations and collaborating closely with the Compliance department.
- Manage the budget for the design, development, and production of marketing materials by communicating project responsibilities and instructions; collaborate with the Director to oversee budget management.
- Foster collegial and collaborative relationships across all levels of the organization while adhering to HealthCHEC's core principles.
- Actively contribute to the enhancement of business processes and marketing programs by staying attuned to market trends, engaging with the sales team, and participating in strategic planning sessions.
- A minimum of seven years of experience in marketing project management, including strategy development, regulatory compliance, and production expertise.
- At least three years of experience in developing and executing marketing programs within a membership organization (e.g., health plans, financial services) is required.
- Experience in marketing to the 65+ demographic and/or within the Medicare Advantage sector is essential.
- Previous experience in a marketing or advertising agency is required.
- Familiarity with CMS regulations is necessary.
- Strong critical thinking and interpersonal skills are required, particularly the ability to articulate a logical perspective and work effectively in a cross-functional team environment, including interactions with senior management.
- Ability to manage multiple tasks independently and simultaneously, demonstrating excellent organizational and project management skills.
- Capability to work with minimal supervision and consistently meet deadlines without compromising quality is essential.
- Competitive hourly rate: $50 to $65 per hour.
- Comprehensive 401(k) Retirement Savings Plan with employer matching.
- An opportunity to be part of a team that positively impacts our members and community every day.
HealthCHEC is committed to fostering a diverse and inclusive workforce that reflects the communities we serve. We are an Equal Employment Opportunity and Affirmative Action employer, ensuring that all individuals receive consideration for employment without regard to race, color, national origin, religion, age, sex, sexual orientation, gender identity, disability, or any other status protected by law.
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