Senior Vice President of Public Relations

2 weeks ago

New York, New York, United States Relevance International Full time

Relevance International is a distinguished, woman-owned, comprehensive public relations (PR), branding, and digital media agency dedicated to achieving strategic outcomes and creating significant media impact through innovative campaigns and industry-leading initiatives. With a global presence, Relevance International is well-equipped to assist its expanding clientele in connecting with audiences worldwide. All team members are expected to embody the professional ethos of Relevance International as brand ambassadors.

The Vice President role is crucial for effective client acquisition and account management. This position plays a key role in relaying any concerns from staff or clients to the CEO.

BENEFITS OF JOINING RELEVANCE INTERNATIONAL

· Flexible hybrid work model (3 days in-office, 2 days remote) along with a 'Work from Anywhere' initiative for two weeks annually.

· Generous paid time off policy, including closure during the last week of the year.

· Regular team-building events such as Thirsty Thursday wine hours and Bagel Birthdays to foster a celebratory culture.

· Comprehensive career development opportunities through both external and internal training programs for all staff members.

· Biannual performance reviews and ongoing coaching and mentoring sessions for every employee.

· Annual global visioning and strategy meetings at the headquarters.

· Robust Medical, Dental, and Vision Insurance, along with a 401k plan featuring generous company contributions.

KEY RESPONSIBILITIES

  • Oversee the profitability and performance of the team.
  • Lead and cultivate a successful and dynamic team.
  • Coach, supervise, and mentor all personnel from Account Coordinator to Manager.
  • Act as a trusted advisor to clients, fostering relationships with key decision-makers.
  • Effectively manage client interactions and relationships.
  • Direct the strategic approach of account teams.
  • Guide specific tasks and measurable goals to implement PR strategies.
  • Develop, oversee, and report on client deliverables.
  • Ensure the production of error-free client deliverables and press materials.
  • Prioritize and allocate client deliverables, ensuring all deadlines are met.
  • Manage media relationships and networking at the highest levels.
  • Drive press outcomes for clients, consistently securing top-tier media placements.
  • Generate trend story ideas and pitches for the agency.
  • Enhance media relationships across the organization.
  • Manage crisis situations effectively.
  • Facilitate internal and external meetings.
  • Identify new business opportunities.
  • Conduct new business meetings and prepare compelling proposals.
  • Proactively establish and nurture relationships with journalists and industry influencers.
  • Contribute to Relevance International's branding and social media presence with innovative ideas.
  • Inform the CEO and CFO/HR of any HR-related issues.

SKILLS AND QUALIFICATIONS

  • In-depth knowledge of and commitment to enhancing understanding of the real estate, hospitality, luxury, and travel sectors, tailored to client needs.
  • Positive, proactive attitude.
  • Solution-focused mindset.
  • Exceptional writing and editing skills, with a strong grasp of AP Style.
  • Strong organizational abilities with meticulous attention to detail.
  • Effective interpersonal and communication skills, both written and verbal.
  • Outstanding customer service capabilities.
  • Self-motivated, proactive, and capable of independently managing workload to meet deadlines.
  • Adaptable, able to thrive under pressure and adjust to changing priorities.
  • Proficient in Microsoft Word, Excel, PowerPoint, Google Suite, and Outlook (for electronic scheduling).
  • Commitment to a full-time schedule with hours sufficient to fulfill responsibilities to clients and the team.
  • Work hours commence at 9 am, Monday through Friday.

EDUCATIONAL BACKGROUND AND EXPERIENCE

  • Bachelor's Degree in Communications, Public Relations, or a related field.
  • 8+ years of experience in public relations.
  • Experience supervising a team of at least four employees.

DISCLAIMER: Responsibilities and activities associated with this position may evolve or new ones may be added at any time, with or without prior notice.

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