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Senior Vice President, Media Relations
2 months ago
At De Vries Inc, we believe that curiosity fuels creativity.
We have redefined traditional agency practices by immersing ourselves in our clients' environments, enabling us to deliver innovative strategies and exceptional outcomes.
As a member of the Interpublic Group of Companies, headquartered in New York, we operate on a global scale across Europe and Asia.
We are seeking a Senior Vice President to lead our media relations division.
Key Responsibilities
Strategic Counsel
- Deliver expert media guidance from the inception of program development through to execution, ensuring optimal planning and maximum impact.
- Engage in relevant brainstorming sessions, contributing a media relations perspective.
- Act as the primary media expert for clients as required.
- Provide pitching strategies and advice through regular updates during the execution phase.
- Evaluate media alerts, pitch letters, and media lists.
- Assess spokesperson agreements during negotiations to enhance media opportunities.
Media Outreach
- Secure top-tier, short-lead media coverage (e.g., national broadcast, business press).
- Long-lead media outreach will typically be managed by individual teams.
- Build and maintain strong relationships with top-tier media and prominent influencers.
- Participate in media-focused events and seminars, sharing key insights with the agency.
Monitoring and Analysis
- Adopt a proactive approach to media relations.
- Conduct daily monitoring of leading media outlets to enhance counsel and identify potential coverage opportunities.
Education and Development
- Mentor junior staff on media operations and pitching best practices to empower teams.
- Share exemplary media placements and practices to foster learning.
Qualifications
- Bachelor's Degree required.
- 9+ years of relevant experience in media relations or a closely related field.
- Exceptional communication skills (verbal, written, and presentation).
- Strong awareness of developments in the healthcare, pharmaceutical, and wellness sectors.
- Comprehensive understanding of the interplay between traditional public relations and modern digital technologies.
- Established relationships and knowledge of key media influencers and journalists.
- Experience in media training for doctors and spokespersons.
- Ability to craft compelling narratives without a news hook.
Equal Opportunity Employer
De Vries Inc is proud to be an Equal Opportunity/Affirmative Action employer, welcoming qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
Salary Range:
$125,000 - $170,000
Actual compensation will be determined based on various factors, including market conditions and the candidate's experience and qualifications.