Integrated Campaign Manager

2 weeks ago

San Francisco, California, United States Russell Tobin & Associates Full time




What are we seeking in our Integrated Campaign Manager?


Russell Tobin & Associates, a leading software firm, is looking for an Integrated Campaign Manager to work remotely

In this role, you will collaborate closely with internal teams across Marketing and other departments, while also managing relationships with external vendors, to effectively design, implement, and assess comprehensive client campaigns. The ideal candidate will possess robust project management abilities, a keen attention to detail, and a genuine enthusiasm for executing impactful campaigns throughout the customer journey.

Join Us Today

Employment Type: Contract/ Remote

Compensation: $56-$65/hr, based on experience

Key Responsibilities:

  • Collaborate with the Audience Acquisition Team and leadership to develop cohesive marketing campaigns targeting our key personas to enhance registration and foster retention.
  • Coordinate with cross-functional teams to drive demand and lead generation initiatives that utilize various marketing channels, including content, social media, digital advertising, and email.
  • Engage with internal stakeholders, content creators, and third-party vendors to execute and evaluate marketing program effectiveness.
  • Oversee the content creation or curation process and facilitate collaboration on deliverables across various platforms, including websites, events, social media, paid advertising, communications, and more (such as videos, infographics, e-books, emails, white papers, and case studies).
  • Partner with marketing operations to ensure all tracking requirements are established for essential performance reporting.
  • Maintain a regular reporting schedule, monitor program performance, and identify opportunities for enhancement.

Qualifications:

  • Bachelor's degree in marketing or a related discipline.
  • 8+ years of experience in B2B integrated marketing or campaign program management.
  • Proven ability to develop, lead, and execute integrated campaigns, programs, and events.
  • A strong commitment to managing project timelines and deliverables meticulously.
  • Experience collaborating with global teams and external partners, demonstrating a proven ability to cultivate collaborative relationships.
  • Familiarity with digital marketing trends and tools (SEO, SEM, paid media, etc.); capability to introduce innovative ideas and best practices.
  • A passion for metrics and data-driven decision-making; experience utilizing reporting/dashboard tools, preferably Tableau and PowerBI.
  • Exceptional team player with excellent communication and interpersonal skills.

Preferred Qualifications:

  • Experience with marketing automation fundamentals.

Benefits Offered by Russell Tobin:

Russell Tobin provides eligible employees with comprehensive healthcare benefits (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k) retirement savings plan, life and disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with select vendors.

#CB

Compensation: $56-$65/hr, based on experience

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