Email Campaign Operations Manager
2 weeks ago
Position Overview
Within the Marketing Operations & Technology division, the Campaign Operations Lead will oversee the team and external partners responsible for executing marketing initiatives through our automation platforms.
In this capacity, you will work collaboratively with various marketing teams to implement their strategies, primarily focusing on email marketing. Your role will involve establishing and managing efficient processes to ensure effective campaign execution, encompassing everything from initial requests and requirements gathering to campaign development, quality assurance, monitoring, and performance analysis.
We seek an individual with a strong background in email marketing, strategic insight, and exceptional project management abilities who can effectively manage multiple priorities, foster strong relationships across departments, and advocate for best practices in email campaign management.
Key Responsibilities
Lead the Campaign Operations team tasked with executing marketing initiatives, particularly email campaigns using automation tools. Develop and document scalable workflows to enhance campaign operations, including setup, deployment, quality assurance, and post-campaign analysis. Mentor and guide team members, sharing expertise on email marketing best practices. Ensure adherence to data privacy laws and regulations. Manage relationships and budgets with third-party service providers, ensuring seamless collaboration between agencies and the marketing department. Monitor, evaluate, and report on campaign performance to drive improvements in conversion rates and overall effectiveness. Collaborate with Lifecycle Marketing, Field Marketing, and other teams to align campaign execution with organizational goals. Promote a culture of continuous improvement and innovation within the team.Qualifications
At least 5 years of experience in Marketing Operations, including a minimum of 2 years in a leadership role within Campaign Operations. Extensive hands-on experience with email campaign development on marketing automation platforms. Familiarity with project management tools and resource allocation. Proven ability to make data-driven decisions to enhance campaign performance. Highly organized with the capability to prioritize tasks effectively. Strong interpersonal skills, with the ability to communicate across all levels of the organization. Exceptional attention to detail. Ability to cultivate a positive and collaborative work environment.Preferred Qualifications
Bachelor's Degree in Marketing or a related discipline. Practical experience with Iterable and/or Marketo. Solid understanding of database structures, analytics, and campaign attribution.Compensation and Benefits
The compensation range for this role is competitive and commensurate with experience and qualifications. In addition to salary, employees are eligible for a corporate bonus program and stock options.
Dropbox is dedicated to the overall health and well-being of its employees and their families. Our benefits package includes comprehensive medical, dental, and vision coverage, a robust 401(k) plan with company matching, flexible time off, and various wellness programs.
We are an equal opportunity employer, committed to fostering an inclusive environment for all employees.
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