Global ABM Campaign Strategist

2 weeks ago

San Francisco, California, United States Promote Project Full time

Position Overview

The Marketing division at Promote Project is seeking a Global ABM Campaign Strategist to spearhead the design and implementation of account-based marketing initiatives targeting our Enterprise and Global Strategic segments. This role will be integral to the Demand Generation team, collaborating closely with Sales, Regional Marketing, Content Marketing, Strategic Consulting, and Marketing Operations to create multi-channel ABM campaigns that enhance awareness, engagement, and pipeline development among key accounts.

Key Responsibilities

Lead the execution of various global ABM campaigns in partnership with go-to-market stakeholders to foster growth within Enterprise and Global Strategic segments.
Collaborate with Creative, Strategic Consulting, and Regional Marketing teams to develop scalable marketing assets for personalized ABM campaigns.
Contribute to the creation and optimization of an ABM playbook for use by Marketing and Sales teams across different regions.
Design enterprise marketing strategies for priority accounts to promote account progression and increased engagement.
Oversee reporting, analysis, and presentations to stakeholders regarding ABM campaign performance, focusing on engagement, pipeline, and account progression metrics.
Work alongside Regional Marketing teams across AMER, APAC, EMEA, and LATAM to share best practices and insights that aid in the development of effective ABM strategies.
Partner with the Digital team to enhance and optimize the digital strategy for ABM, including display advertising, paid social, and content syndication.
Create tailored web experiences and landing pages for priority accounts.
Facilitate working groups focused on ABM campaigns to ensure timely completion of campaign deliverables.
Strategically integrate relevant events into ABM campaign plans to align with broader marketing strategies.
Assist in the execution of events related to ABM campaigns, including audience development and logistics.
Manage project management tools, documentation, and processes related to ABM campaigns.

Qualifications

Demonstrated success in developing and executing enterprise marketing strategies across various channels, including events, email, paid media, and content.
Proficient in ABM technology and advanced audience segmentation, personalization, and targeting tools.
Passionate about creating a scalable ABM campaign framework applicable across regions and segments.
Strong collaborator with experience leading projects across diverse teams and cultures.
In-depth knowledge of industry best practices for impactful ABM campaigns.
Able to manage multiple projects with competing deadlines effectively.
Data-driven marketer focused on achieving defined goals and ensuring return on investment.
5+ years of experience in Demand Generation, with at least 3 years dedicated to ABM for enterprise accounts in a SaaS environment.
Self-motivated individual capable of working independently and as part of a team.
Comfortable in a fast-paced, high-growth environment, with a knack for defining scalable processes.

For candidates in the United States, the expected compensation range for this role is between $102,000 - $127,500 annually, with an On Target Earnings (OTE) potential of $150,000 (including bonuses). The final offer may vary based on individual factors such as market location, skills, and experience. Promote Project provides a comprehensive Total Rewards package, including equity grants, ensuring all employees have a stake in the company's success.

Job Type:

Remote position

Global ABM Campaign Strategist