Content Strategy Manager
2 weeks ago
About Forge Global, Inc.:
At Forge, we recognize that our workforce is our most valuable resource. As pioneers in the technology sector focused on private markets, our aim is to create a more prosperous future for all. We embody this mission through our core values of boldness, humility, and accountability. Our vision is reflected in our daily operations, supporting teams that drive groundbreaking innovations, from space exploration to sustainable, plant-based nutrition.
Our Mission:
We strive to enable individuals to take ownership in leading private enterprises through a premier technology platform that connects the largest network of buyers and sellers globally. Our offerings include liquidity solutions, exclusive insights, a custody service, and a vibrant marketplace, all aimed at establishing a top-tier technological framework that ensures a transparent, accessible, and seamless experience for companies, their employees, and investors. Through our platform, employees can liquidate their private shares, employers can reward stakeholders with pre-IPO liquidity, and both individual and institutional investors can engage in the growth of private unicorns.
The Role:
As the Director of Content Marketing, you will develop a comprehensive content strategy while excelling in the creation of financial narratives. You will lead content initiatives across diverse customer segments and distribution channels, managing a talented team of freelancers to produce high-quality, impactful content tailored for our capital markets audience. Your responsibilities will include overseeing the editing of various content types, such as writing samples and blogs, and managing additional projects like guidebook series. You will also be responsible for executing our content calendar and analyzing key performance indicators to ensure our content aligns with business goals and resonates with institutional investors.
Key Responsibilities:
- Develop and implement a content strategy and editorial calendar that delivers exceptional content across all formats and channels to Forge's audience, including financial institutions, accredited investors, private tech company executives, and employee shareholders.
- Drive the creation of new content through the development of reports, materials, and assets, encompassing both short and long-form content, advertising, video, sales materials, emails, and print collateral. Manage a team of freelancers and agency writers to execute the content strategy effectively.
- Lead cross-functional content projects, collaborating with teams in data analysis, production, design, sales, and distribution.
- Enhance content capabilities: Set quarterly objectives and calendars; track and measure performance; scale resources across internal teams, freelancers, and agency partners; and develop collaborative approaches within Forge to achieve business objectives.
Required Qualifications:
- A minimum of 8 years of experience in content production management with a proven track record of executing a content calendar.
- At least 5 years of experience in leading, managing, and editing content for freelance and/or agency writers focused on financial audiences.
- In-depth knowledge of capital markets and financial products and services, enabling the creation of content for institutional investors and analysts.
- Demonstrated ability to build comprehensive content strategy programs supported by individual content pieces.
- Data-driven mindset with a strong understanding of how to analyze, measure, and enhance content performance.
Preferred Qualifications:
- Experience in FinTech or Financial Services startups is preferred.
- Familiarity with online tools (e.g., Pardot, ProcessWire, Heap) that facilitate the scaling of content programs.
- CFA or FINRA qualifications are a plus.
Forge is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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