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Content Marketing Strategy Lead
2 months ago
Mochi Health is redefining the healthcare experience, aiming to simplify the often complex and frustrating journey of patient care. As a pioneering telehealth clinic focused on obesity management, we are dedicated to providing accessible and affordable solutions for weight management. Our team, led by the innovative Dr. Myra Ahmad, is committed to delivering holistic and patient-centered care that makes a significant impact.
As we continue to expand, we are looking for a skilled professional to take charge of our content marketing strategy. This role is crucial in ensuring that our messaging resonates with our target audience and aligns with our brand values.
Key Responsibilities:
- Develop and manage Mochi's comprehensive content marketing strategy across various platforms.
- Produce engaging content tailored to our target personas, ensuring alignment with our brand voice and business objectives across channels such as web, social media, and email.
- Generate innovative content ideas and execute them to maintain a fresh and dynamic approach.
- Collaborate closely with the head of growth to gain insights into our business and craft compelling narratives that reflect our brand pillars and mission.
- Maintain a clear and organized content calendar that provides visibility into our blogging, social media, and email initiatives.
- Oversee the management of our blog and the monthly content posting schedule.
Qualifications:
- Bachelor's degree in a relevant field.
- 2-4 years of experience in content marketing or a related area.
- Exceptional leadership and communication abilities, with a talent for motivating and guiding teams.
- Strong strategic planning and project management skills, capable of juggling multiple projects effectively.
- Proficient writing skills, with the ability to create impactful copy across various formats.
- Experience in a fast-paced startup environment is preferred.
- A portfolio demonstrating content writing expertise.
- Previous experience as a medical doctor is highly desirable.
Benefits:
- Comprehensive Medical, Dental, and Vision Insurance.
- Paid Life Insurance.
- 401k plan with company matching.
- Generous paid time off and holidays.
- Technology stipend to support your work.
- Team-building lunches to foster connections.
- Focus on wellness through group activities and mindfulness practices.
- Regular social gatherings to strengthen team bonds.
This position requires onsite presence in our office.
